Case study · An Orthopedic Practice
Website, inquiries and social media
A busy orthopedic practice with offices across its region had a website contact form whose messages weren't reliably reaching anyone, and nobody with time to keep its social media current.
78
inquiries relayed since June
3 min
form to front desk
0
old pages lost in the move
Patients and referring offices wrote in through the contact form, but the messages landed in an inbox that wasn't reliably delivering them. At least one real message went unseen. Social media had no owner, so posts about events waited days.
First we sent every form message straight to the front-desk team's group chat, checked every three minutes, with an alert if anything failed. Then we rebuilt the website for every office and physician, kept every old page address working, and set up tracking for calls and completed forms. Jax, our AI assistant, now writes and posts to Facebook and Instagram, answers staff in their chat, and sends a monthly plain-English traffic report.
78 inquiries have reached the front desk since June, each within minutes. The new site launched with no lost pages. Staff ask for a post in their chat and Jax handles it, including a five-part campaign this month.
A fixed project fee for the website, then a monthly plan that covers hosting, reporting and social media.
At a glance
Every message lands with a person, with an alert if delivery fails.
Every old page address still works after the redesign.
Jax's reporting and social work use marketing data only.