Top 10 U.S. Airport Twitter Accounts

Looking at top anything in social media based on sheer number of followers is not perfect. You can artificially inflate followers without much difficulty.

That said, I have no reason to believe the airports are doing that. Everything looks pretty organic and natural.

Looking at the social media accounts of the airports is fascinating. Being the biggest in passenger count doesn’t necessarily mean you will also be the biggest in social media. We saw that with the top 10 airport Facebook pages.

There are some cool surprises in the Twitter realm as well. Only 6 of the top 10 Twitter accounts are also in the top 10 passenger counts based on Airports Council International 2010 traffic reports.

The really cool surprise to me is Richmond International Airport Twitter. They are ranked the #74 busiest airport based on ACI numbers. But they are the #4 busiest U.S. airport Twitter account. That is extremely cool!

San Diego International Airport’s Twitter account comes in at #9. That’s actually spot on with their ACI passenger ranking in 2010. But they have the highest ranking: 59. No one else in the top 10 have a ranking in the 50’s.

San Francisco International Airport has the highest ranking of 62. They are 1 spot away from the top 1o. They currently come in at #11.

PeerIndex is one of these ranking sites (like Klout) that tries to measure quality of a social media presence. They say:

We believe web authority is established when individuals participate in meaningful exchanges of information online.

These kinds of sites are all subjective. But the more numbers you have the more conclusions you can make.

I’m only counting the The Port Authority of New York and New Jersey’s official Twitter feed with one top 10 spot. They come in at #7. However, they tweet for: JFK, EWR, LGA, SWF.

So, without any further ado, here are the top 10 U.S. Airport Twitter accounts based on Followers. I’ve also included their ACI passenger ranking, PeerIndex score,  total number of tweets and how many people they are following.

 Top 10 U.S. Airport Twitter Accounts Followers
April 12, 2012

Total Passenger Ranking by ACI Score # of Tweets
April 12, 2012
April 12, 2012
Los Angeles International Airport 12,522 3 34 1859 33
Logan International Airport 11,193 20 25 2867 1371
Richmond International Airport 10,543 74 37 6997 9947
Hartsfield Jackson Atlanta International Airport 7,707 1 42 2788 519
Kansas City International Airport 7,451 36 45 8063 3453
The Port Authority of New York and New Jersey 7,100 6 33 1932 715
Phoenix Sky Harbor International Airport 6,490 10 31 1168 1042
Dallas/Fort Worth International Airport 6,435 4 44 3633 427
San Diego International Airport 6,114 9 59 772 122
Baltimore-Washington International Thurgood Marshall Airport 6,086 24 21 11089 52

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