Search Engine Marketing News – March 10, 2009

It seemed like I was cutting and pasting news stories all morning. There’s TONS of SEM news.

I hope you find these stories interesting and useful:

How many links per page?

These days, Google will index more than 100K of a page, but there’s still a good reason to recommend keeping to under a hundred links or so: the user experience.

Does Google automatically consider a page spam if your page has over 100 links? No, not at all.

Google Analytics Blog: Web Analytics Tips & Tricks: Back to Basics: New Getting Started Guide for Google Analytics

Hot off the presses, the Google Analytics Help Center has published yet another informative online resource – the Getting Started Guide. The guide’s purpose is to walk new users through the basics of having an Analytics account, and it also picks out must-know definitions like goals and funnels

Social Networking and Blogs Surpass Email in Popularity – Search Marketing News Blog – Search Engine Watch (SEW)

With 67% of the worldwide internet population visiting, social networks and blogs are now outpacing email in popularity. They’ve become the 4th most popular online category, according to Nielsen Online.

Online Reputation and Buzz Monitoring Buyer’s Guide 2008 | Buyer’s Guides | Supplier Selection | Reports | Econsultancy

The 16 suppliers profiled are:

Asomo, Attentio, Brandwatch, CyberAlert, Cymfony, FindAgent, iCrossing, Market Sentinel, Nielsen Online, Onalytica, Radian6, RepuMetrix, Reputica, StrategyEye, Techrigy, Trackur.

Utah Law Passes Ban On Trademarked Search Ads: SEMs Discuss

So, for example, if someone Google’s ‘1-800-Contacts’, Google would not be able to serve LensCrafters’ ad, even if Lenscrafter didn’t include the brand term in their ad copy.

SEMPO Dials Back Forecasts for Search Marketing

search is still estimated to grow at a healthy 9% this year.

Google Calendar Available Offline

Google Website Optimizer Releases Techie Guide – Search Marketing News Blog – Search Engine Watch (SEW)

Included in the Techie Guide are:
* A detailed explanation of the Website Optimizer experiment scripts

* How to implement segmentation in your experiments

* How to test with dynamic content

Skittles Social Media Campaign Increases Traffic 1332% in One Day

Say what you want about the Skittles experiment with social media, the campaign was effective in increasing the rainbow candy’s web site presence.

Hitwise reports a 1332% increase in web traffic on March 3rd.

URL Case in SEO Matters

make sure there is only one version, preferably the lowercase version in my opinion. If someone does go to a capitalized version, 301 that page to the lower case URL.

Matt Cutts Clarifies Google’s New Preference of Brands – Search Marketing News Blog – Search Engine Watch (SEW)

According to Cutts, the “simple change” is not so much about brands, but about elements that go into a brand, including “trust, authority, reputation, PageRank, high quality.”

referred to internally as “Vince’s Change,” for the team member that worked on it

“Place Closed” In Google Maps: Close Your Competitors Down on Google

It’s Time To Start Thinking Of Twitter As A Search Engine

Report: Lack Of Buying Searchers Leading To Depressing Search Ad Market

# Approximately 20% reduction in sales from seaarch ads from last year
# Approximately 20% reduction in his costs from search ads from last year

When Search Spam Gets Evil: “Craphat”

Danny Sullivan is coining the term “craphat” in order to differentiate between “blackhat” and “whitehat” SEO

Real crap? Automated link drops.

Google’s Kaushik Says Measuring Clicks Is For Idiots, Bounce Rates Are It – Search Marketing News Blog – Search Engine Watch (SEW)

“What does a high bounce rate tell you? Visitors are effectively saying, “I came, I puked, I left,” said Kaushik

YouTube Surpasses 100 Million U.S. Viewers for the First Time? – Search Marketing News Blog – Search Engine Watch (SEW)

more than 147 million U.S. Internet users watched an average of 101 videos per viewer in January. This means 76.8% of the total U.S. Internet audience viewed 14.8 billion online videos during the month.

That’s more people than watched Super Bowl XLIII on NBC!

Online Consumer Spending Drops in February 2009 – Search Marketing News Blog – Search Engine Watch (SEW)

Those who shopped online during February purchased 13% fewer items. Website sessions that resulted in purchases declined by 3%.

Page views per session dropped 1%, product views per session dropped 2.5% and average time on site went down 4.5%.

Google Analytics

Become qualified in Google Analytics.
The Google Analytics Individual Qualification (IQ) is a proof of proficiency in Google Analytics. After passing the Google Analytics IQ test, you’ll be effective at leveraging Google Analytics within your organization and helping others to do the same. An in-depth, step-by-step curriculum is provided free of charge from Google to help you prepare for the test.

Realtime Twitter Search Results on Google (MT Hacks)

I created a Greasemonkey user script that does exactly this. It displays the most recent 5 tweets for the query that you are search for, giving both real-time Twitter search results and Google results on the same page:

Social Networking Up 93% Since 2006

one interesting statistic is that 54% of micro-bloggers post or “tweet” daily. Also 74% of the daily micro-bloggers are under the age of 18.

55% Of SEO Companies Won’t Offer Pay For Performance Deals

Photo from: Flickr: ERIO’s Photostream

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