Search Engine Marketing News – June 22, 2009

Here is two week’s worth of news on this bright and shiny Monday. I came down with some intense, undefined illness that still doesn’t want to let me go. So, blogging was out of my realm of capability last week. But here it all is in it’s glory:

AOL Goes for Local with the Acquisition of Patch and Going – Search Marketing News Blog – Search Engine Watch (SEW)

Patch is a local news and information provider while Going is centered more around events that locals can discover and share. Of course, AOL already owns one of the most popular online mapping resources in MapQuest.

Bing Adds Translation Instant Answer – Search Marketing News Blog – Search Engine Watch (SEW)

Type in the word or phrase you would like to have translated followed by the language. For example, I typed in “have a nice day in portuguese” and here’s what Bing returned:

Google AdWords Customers Mad About Paying For Courses on New Interface

Google organizes what are called Seminars for Success, which are actually mostly run by third-party agencies that specialize in training AdWords customers. The day long seminar costs $249 for AdWords classes.

TNS , unlike other reports, is saying that online display advertising, which includes banners, was actually UP 8.2%PricewaterhouseCoopers just reported last week a 5.5% drop in online display advertising. So who’s right? Are either right?

adCenter Add-In for Excel Out of Beta, Rebranded to Microsoft Advertising Intelligence – Search Marketing News Blog – Search Engine Watch (SEW)

adCenter has released its Add-In for Excel out of beta and has given it a brand new name: Microsoft Advertising Intelligence. The tool is available in the US, Canada, UK and France.

StumbleUpon’s New URL Shortening Service to Allow Simultaneous Posts to SU, Twitter, and Facebook – Search Marketing News Blog – Search Engine Watch (SEW)

This is the soon-to-be-launched new URL shortening service launched by StumbleUpon, but you also get the option of updating Twitter and Facebook when you’re up to all your shortening ways.

Number of Mobile Users Seeking Local Info Grows 51%

“Given the explosion in application stores and associated marketing efforts, along with the growth in mobile phones using faster data networks, it would not be surprising within the next six months to see the number of people using downloadable applications surpass SMS for the accessing of local information via mobile devices.”

Report: Companies Spending Less on Web Analytics Technology, More on Staff

Avinash Kaushik once wrote:

Cancel the contract with your favorite expensive analytics vendor and take that $50k or $100k or $200k and: 1) Hire a smart analyst for between $50k to whatever maybe your areas great salary 2) Put the rest of the money in your pocket.

Twitter to Launch Verified Accounts to Help Prevent Impersonation – Search Marketing News Blog – Search Engine Watch (SEW)

It will begin as an experimental offering this summer. The experiment will begin with individuals, though Twitter sees potential in extending verification to businesses in the future.

Internet Ad Revenues Drop 5%; A Road Bump or Road Kill?

The big question is, what’s next? Will spending continue its free fall, or will it, like last year, make a recovery over the course of the next 9 months?

Microsoft, NBC Universal to Sell Addressable TV Ads – Search Marketing News Blog – Search Engine Watch (SEW)

Admira aggregates viewer data from multiple satellite and cable TV systems, then overlays that with geographic and demographic data to determine which ads to serve. In addition, Admira continuously optimizes ad placements in response to near-real-time viewership data. As a result, advertisers and agencies can buy just the audiences they’re targeted, which may not have been reachable in the past without wading through piles of untargeted TV viewers.

Study Shows All Your Dreams Will Come True With Display Advertising

OMA says the money you spend on display advertising contributes towards your other marketing efforts.

To tweet or not to tweet? – Search Marketing News Blog – Search Engine Watch (SEW)

The study also discovered that “the top 10% of prolific Twitter users accounted for over 90% of tweets.”

Facebook Overtakes MySpace in US Visits – Search Marketing News Blog – Search Engine Watch (SEW)

This adds to a good week for Facebook – which recently launched its vanity URL program, hit 1 billion daily Facebook Chat messages and launched a Swahili-language version – and a bad week for Myspace – which shed 400 jobs (30% of its team) in order to cut costs and return to a “startup culture”.

Yahoo! Announces Common Tag: Like The Meta Keywords Tag, But Even Better

When I asked Yahoo about it this, they acknowledge that it may not be something that’s adopted web-wide. Rather, it’s a format of interest to a particular group of developers who have needs beyond that which is available through means such as the meta keywords tag and rel=”tag”.

Five More Newspapers Join Yahoo! Newspaper Consortium – Search Marketing News Blog – Search Engine Watch (SEW)

The consortium began in November 2006 with 176 newspapers and has grown to 814. It started out by connecting the newspapers with Yahoo!’s HotJobs job search engine. The partnership has grown to include products like search and content.

SEOmoz | Google Says: Yes, You Can Still Sculpt PageRank. No You Can’t Do It With Nofollow

p.s. Danny Sullivan’s comment on Matt’s blog post is also an essential read (and re-iterates many of the points above). A few valuable excerpts:

With this change, I can still get the $4 if I simply don’t allow comments. Or I show comments, but I use an iframe, so that the comment actually reside on a different page. In either case, I’m encouraged to reduce the number of links rather than let them be on the page period, nofollow regardless. If I’m worried my page won’t seem “natural” enough to Google without them, maybe I allow 5 comments through and lock them down after that.

Rather than clarify things, I feel like this is what your post is going to do — cause people to consciously reduce the number of links they allow on their pages. We’re going to see an increase in iframe usage or other techniques to reduce links and flow more PageRank to the remaining links, for those who really worry/believe in such things.

Photo from: NYC: Daily News Building on Flickr – Photo Sharing!

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