Search Engine Marketing News – April 20, 2009

Crowdsourcing – Wikipedia, the free encyclopedia

Crowdsourcing is a neologism for the act of taking a task traditionally performed by an employee or contractor, and outsourcing it to an undefined, generally large group of people or community in the form of an open call. For example, the public may be invited to develop a new technology, carry out a design task (also known as community-based design[1] and distributed participatory design), refine or carry out the steps of an algorithm (see Human-based computation), or help capture, systematize or analyze large amounts of data (see also citizen science).

The term has become popular with business authors and journalists as shorthand for the trend of leveraging the mass collaboration enabled by Web 2.0 technologies to achieve business goals. However, both the term and its underlying business models have attracted controversy and criticism.

Digg Decides to Ditch Microsoft & Build Its Own Ad Sales Team

But beginning in July, Digg will be solely responsible for all custom ad deals and a significant portion of its own Interactive Advertising Bureau standard ad inventory.

Are Summer Interns Made for Link Building?

Personally, I think it would be a good job for an intern. They surf the web all day, looking at web sites and get paid or college credit, for doing so.

Pizza Hut ‘Twinternship’ Available

The summer twinternship at Pizza Hut allows for many hands-on opportunities including:

* Collect and share insights and experiences while working for Pizza Hut through social and interactive media: Blogs, Twitter, Facebook, YouTube, New and emerging media

Search Continues to Bring Home the Bacon for Google in Q1 2009 – Search Marketing News Blog – Search Engine Watch (SEW)

While Google saw an overall decrease of 3% in their first quarter results, as compared to last year’s fourth quarter, their paid search actually increased 3% in the same time frame.

Compared to first quarter 2008, Google overall saw an increas of 6% with revenues of $5.51 billion. Again, search outperformed the rest of Google with an increase of 17% over Q1 2008.

Google Desperately Trying to Make YouTube Profitable

This is a new feature of Google TV Ads that lets advertisers place commercials into the ad breaks of TV programs watched online. It works in the same way as Google TV Ads: advertisers can target specific programs and select their cost-per-thousand (CPM) bid. Based on their targets, budget and bid, ads are inserted in the same program breaks that were designed for advertising when the programs first aired.

The new TV shows and movies will come courtesy of new partnerships with Sony Pictures, CBS, MGM, Lionsgate, Starz and the good ole BBC.

Google Search To Change Referral Strings: SEOs Discuss

Google’s Matt Cutts confirmed on a BlogStorm blog post that Google may be passing along Google ranking data, along with this information.

Ning hits 1 million social networks | The Social – CNET News

Ning now has 22 million registered users, about 6.1 million of whom are considered active. Out of the million networks, about a fifth are currently active.

Good News Fleeting for Newspapers

* Publishing advertising revenue: Down 34.1 percent (or down 29.8 percent if you exclude currency fluctuation)

* Classified ad revenue: Down 46.5 percent

* USA Today ad revenue: Down 33.5 percent

* TV revenue: Down 14.9 percent

Why Reputation Management is Like Bird Flu

All the while that negative sentiment is bubbling in a small forum, we don’t care. The moment someone takes that and puts it on a blog or mentions it on Twitter or puts it on their MySpace page, that’s when it’s got a potential to hurt us. That’s when we take action.

Live Search : Saving Money Just Got a Little Bit Easier

To bring you the best of Live Search and cashback, we’ve launched an improved cashback Shopping site. The new site unifies Live Search Products (the shopping vertical within Live Search) and cashback to make it easier for you to research, compare products, and save money. Check out the new experience at Live Search Products and click on cashback and let us know what you think.

When Bloggers Attack!

Morgan’s lawyer, Joseph Beckman sums it up in a very polite way stating Morgan

“….. wants nothing more than to be able to have the opportunity to publish news and commentary about matters of interest to him on the Internet.”

If recent legal precedent prevails, Morgan stands to do pretty well. There has been little sympathy from the courts regarding corporate complaint sites like Wal-Mart’s and

Maps Help

Local Business Center User Guide from Google

Like the Phoenix from its Ashes: StumbleUpon Buys Itself Back from eBay

eBay has sold StumbleUpon—to the social discovery app (and its funders) itself.

Photo by: Morning Calm Weekly 24 October, 2008 – Seoul Fish Market on Flickr – Photo Sharing!

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