Search Engine Marketing News – April 13, 2009

Here are the stories in the Web marketing news for the last 2 weeks that were meaningful to me. Hopefully you will also find them interesting.

Case Study Shows Pushed SEO Works Better Than Natural Site Development

Guess which one is earning money and getting quality Google traffic? You got it, the “SEO’ed Site.”

The Google Ranking Algorithm: Keep On Dancing, SEOs!

[There is an interesting chart here by Rand Fishkin charting the changes in importance factors.]

Yelp Will Let Businesses Respond to Web Reviews –

Yelp requests that business owners use the public comments to correct inaccuracies, provide their side of a story or explain how they have fixed a problem. They are not supposed to use comments to advertise or make personal attacks.

comScore Releases Surprising Twitter Statistics – Search Marketing News Blog – Search Engine Watch (SEW)

45-54 year olds are the top demographic.

Using Video Spokespeople to Increase Landing Page Conversions – Search Marketing News Blog – Search Engine Watch (SEW)

ClosetWorld added embedded video to their landing page and then a video spokesperson as well. This increased conversion rates from 0.5% to 1.0% and 2.2% respectively. Sees Record Traffic in March 2009 – Search Marketing News Blog – Search Engine Watch (SEW)

“Now more than ever people want to make every dollar count and they want to know they’re getting the right car at the right price from a dealer they can count on. And the Internet is the best way for buyers to find the information they are looking for.”

Amazon’s Affiliate Program Ends PPC Arbitrage

As of May 1, 2009, Associates will not be paid referral fees for paid search traffic.

URL Shorteners: Which Shortening Service Should You Use?

To make recommendations, I reviewed various services and how they stacked up in a variety of features. All this got dumped into a spreadsheet.

Danny’s top choice:

It’s the Weekend! Have a 10 Pack!

Google is now using your IP address and other location qualifiers to give its local “10 pack” of results as local solutions to your one word request. If I now need a lawyer in Raleigh, NC I can just search “lawyer” and on the first page, usually around the fourth or fifth result, I will see the 10 pack.

Med Students to Provide Answers on Health Search Engine – Search Marketing News Blog – Search Engine Watch (SEW)

Health search engine Healia will be getting some assistance from medical students to help answer questions in the community section of their site. The feature is a results of a partnership with the American Medical Student Association.

Mobile Advertising Is (Finally) Moving – eMarketer

In light of the heightened activity and interest, eMarketer forecasts that mobile advertising will rise from $648 million in 2008 to $3.3 billion in 2013.

Google uncloaks once-secret server | Business Tech – CNET News

Google’s big surprise: each server has its own 12-volt battery to supply power if there’s a problem with the main source of electricity. The company also revealed for the first time that since 2005, its data centers have been composed of standard shipping containers–each with 1,160 servers and a power consumption that can reach 250 kilowatts.

Photo by: Zarko Drincic – Yesterday news on Flickr – Photo Sharing!

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