Brad Keselowski is Awesomeness Incarnate

This tweet will change how we think about connecting with our fellow humans:


Followed by this tweet:

Brad gained 100,000 new Twitter followers during that race.

He tweeted during long stoppages in the race.

David Higdon, a Nascar spokesman said, “he distinguished himself in being the poster child for an engaging athlete — the type of athlete that the fans really connect to in a multitude of ways.”

This is profound because social media, yet again, pushes the ability of individuals connecting to any other individuals on planet earth.

There is something extremely cool about having a conversation with people you never could have possibly had any interaction with in your life.

This is true whether you want to connect with Paris Hilton, Britney Spears or Sohaib Athar, the guy who live Tweeted the Osama Bin Laden U.S. raid.

Here’s a Tweet from Britney:

That kind of authentic, non-varnished connection is profoundly meaningful to people who are interested in that particular person’s life.

What I want you to understand is this:

People care about you. They are interested in knowing about you.

I’m tempted to say, “I don’t know why they care.” But I do know.

We are social animals. We’ve always been social. It doesn’t seem like that sometimes simply because we all hole up at home watching endless amounts of TV.

At the Consumer Electronics, Show Stephanie Pence VP of Communications of Dish put up this slide:

People spend 30 hours a week watching TV. That’s up 40 minutes from last year. “People spend as much time watching TV as working.”

We’ve been tied to that box for 60 years. We do it because it’s cheap and easy. Going out to dinner with friends is expensive and hard.

Social media has knocked down the barriers of social interaction. It now is as easy and as cheap as watching TV.

On top of that, we can do it while we watch TV. In fact, social media is the second most common thing we do while watching TV. Eating is first.

That’s why we do it. We want to connect. We just haven’t been able to easily do it like we’ve been able to easily watch TV.

I am here to tell you:

  • Your customers want to know more about you.
  • Your vendors want to know more about you.
  • Your extended family wants to know more about you.
  • Your high school and college classmates want to know more about you.
  • I want to know more about you.

I realize there are many people that are not socially inclined. They often come to my social media events and ask me why the hell anybody wants to do this crap.

But even you reclusive people should start putting stuff out on social media. I guarantee you have people in your life that care about you and want to know what you are up to.

But if you could care less about them, here are 3 completely self-absorbed, cynical reasons you should get on social media:

  • You have something you want in life. Another customer, a date, a job, something. Sucking up to the people on social media is probably the most selfish thing you could do. You can get things out of these people. Just pretend to care about what they are saying every so often.
  • You want to look smart to your peers, employees or staff. You refusing to get on Facebook and post something every so often makes you look old and out of touch. People are judging you. Possibly your boss is judging you for not being able to adapt to the new world. You are about 3-5 years away from becoming completely irrelevant to 850 million people using Facebook.
  • You might find something mildly interesting on social media. Are you into politics? People talk about that all the time. Are you into making money? There’s endless discussions on that. Do you like to see people acting stupid and ridiculous? Well, there’s no better place for that kind of people watching than social media.

I’m telling you, it is for everybody. If you care about other people social media is definitely for you. If you need something in your life social media is for you.

But if you are independently wealthy, hate humanity and live on a mountain by yourself then what are you reading this for?



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