Analyzing #SESTO Using TAGSExplorer

A pet peeve of mine is the fact that there are so few stats available on Twitter.

All decent stats are being mined by third-party tools. Google and Facebook get the crucial requirement of proving the value of social. But Twitter doesn’t.

But that’s not why I’m here. I’m actually here to talk about the awesome tool: TAGSExplorer.

It takes a little setting up. But the effort is worth it. The data you get is amazing.

First, it archives all the tweets for an event for you. That’s important because the Twitter search tool is incredibly limited. Being able to retrieve those at Twitter itself will disappear in about a week. Additionally, you can only ever see a maximum of 1500 tweets at a time. The most important tweets very well might not be found within the last 1500 tweets.

But that’s just the tip of the iceberg.

It will tell you things like:

  • Top Tweeters
  • Number of links
  • Number of RTs
  • Number of Tweets
  • Unique tweets

It then creates a dashboard that, for the hashtag #sesto, looks like this:

But even that is just the beginning. Where TAGSExplorer really shines is publishing your content to it’s visual explorer.

That looks like this:

Each of those nodes are clickable. You can then see specifically the tweets of the individual user.

You can explore the #sesto visualization I made here.

There’s a great deal of information in there.

From the TAGSExplorer help section they write:

Hovering over a node

Hovering over a node gives you a summary of the data recorded in the archive. This includes:

  • the number of tweets they made;
  • the number of @replies they received; and
  • the number of @mentions.

Clicking on a node

Clicking on a node lets you see the summary of tweets, @replies and @mentions that person made. The displayed tweets are integrated into the Twitter service allowing you to Favour, Retweet and Reply to individual messages.

Replaying the conversation

From the summary window you can ‘Replay Tweets’ which lets you see the conversations that person had condensed into 30 seconds. Connections between people are separately identified as Retweets (dashed blue line)@reply (solid black line) and @mention (dashed black line). The conversation playback also indicates peaks in a persons Twitter activity.

During the playback you can filter conversations by clicking on a node. This will display only the tweets that @replies, @mentions or retweets.

The data is SO good!

This is useful because it clearly shows you major influencers. And more importantly, you can look at the engagement and determine why it might be that the person is so influential.

My data is unfortunately not complete for #sesto.

This is because Twitter will only display the last 1500 tweets at any given time for a hashtag. TAGSExplorer allows you to pull tweets at any time interval you want. I set it up to pull tweets once a day. That was not enough for this show. For future shows I’ll run the script at a much higher interval.

That said, you can still get a strong feel for who the most influential people were at a conference.

Take a look at a conversation visualization of Miranda Miller

She was one of the most engaged with Twitterers at the show. Why? Because she actually talked to people. Novel.

I can’t say enough good things about TAGSExplorer. I believe it is the best search analysis tool for Twitter out there.

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