A Site Audit provides an extremely clear picture of where you and your competitors stand with the search engines. SageRock does a thorough analysis of your existing site and any requested number of your competitors’ Web sites. When the service is complete, your company will own an online marketing strategy blueprint, suitable for insertion into any business plan. With this, you will have the ability to make completely educated determinations as to how to proceed with your online marketing approach, whether that includes outsourcing to an SEO firm or implementing all aspects of the online marketing strategy in-house.Our audits are fluid and no two are the same as they are based upon the needs expressed by the client. For example we have done site audits around many sites that were affected by Google’s Panda updates and those are more technical in nature and focus on understanding why a site has been punished.
Regardless of the goal we usually start by crawling the site with a few different spidering tools and look for technical errors, general SEO best practices, targeting of keywords, etc. We also look through Google Analytics and Google Webmaster Tools, to see traffic patterns and further dive into technical issues if there are any. We look at off and on page factors but try to focus our efforts on where they would be the most beneficial on a client by client basis.
Our base audits are usually completed in a month.
We have recently gotten a lot of requests for doing audits around the Google Panda and Penguin updates. We have been focusing on these in particular recently.
But we can also focus on many other things:
- General link analysis
- On-the-page ranking factors
- Ranking from a social perspective
- Competitive-focused audits.
We take time to understand your goals and objectives. And then we tailor our audits around those specific needs.
If you would like to talk more about how we could possibly do an audit for you please call us at: 330-379-9000 ex 5010 or fill out this form:
To give you an idea of what goes into one of our audits, here is the Table of Contents for an audit we recently did for a site effected by the Google Panda Update: