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Additional Online Marketing StudiesTuesday, July 1, 2003 Linked from this article of online
marketing research. Jan 15 2003: Pop-ups are annoying, but effective ...the survey indicates that
the click-through rate for pop-ups was almost twice that of banner ads. February 6, 2003: Over 64 percent of Internet users arrived at sites by
direct navigation, compared to about 53 percent only a year ago, according to
WebSideStory's StatMarket division. . . "This does not mean search sites or
other Web links are now less important, because users still have to initially
find a site before they can bookmark it. However, having a site worth returning
to is becoming increasingly important to businesses." April 2003: Overture Beats Google with Superior Results, Listing Control and
Service April 18, 2003: Optimizing Online Ad Spending. Three of four brands spent 3%
or less of their budgets online, yet the research shows the optimal mix for all
four involves spending at least 10% of budgets online. May 27, 2003: Jupiter: 76% of marketers say search more effective than banner
advertising June 3, 2003: New Online Ad Size Research Reinforces “Bigger Is Better”
Mantra June 12, 2003: The IAB and PwC found signs that the long decline in the
Internet advertising industry finally ended last year. One of the key drivers of
this growth has been the emergence of paid search. The keyword advertising
market more than doubled in 2002, bringing in $635 million in 2002. June 2003: According to CMR, ad spending in business-to-business magazines
dropped 21% in the first half of 2002, the worst by any media. Where is that
money going? The Interactive Advertising Bureau has one answer: search engines.
Keyword search revenue increased more than 350% from $82 million in 2000 to $288
million in 2001. Remarkable given that total online ad revenues declined 12%
last year. June 12, 2003: Online-Ad Sales Show Signs of Return to Growth June 25, 2003: 41% of those marketers who are implementing SEM strategies are
measuring such efforts based on click-through and general site traffic. Only 11%
are using a detailed ROI analysis of their SEM efforts, which includes lifetime
value as well as revenue by phrase. User Studies: Feb 20 2003: Nearly 40 percent of US workers online. Over 50 million
Americans are currently online at work, according to a new report from eMarketer
and The Wall Street Journal. Feb 27 2003: More than 10 million African Americans are online, according to
new research from Nielsen-Netratings. Mar 26 2003: Consumer spending on paid Internet content will reach USD2
billion in 2003, reports InternetNews. Apr 3, 2003: New research from Pew Internet & American Life indicates
that 77 percent of online Americans have used the Net in connection with the war
in Iraq. May 12, 2003: The average Internet activity — both at work and at home — in April 2003 for surfers in the U.S., UK, and Australia, as reported by Nielsen//NetRatings Inc. http://cyberatlas.internet.com/big_picture/traffic_patterns/article/0,,5931_2204911,00.html June 16, 2003:U.S. Market Internet Penetration June 18, 2003: A whopping 65 percent of the 1,100 U.S. Internet users that
were surveyed won't patronize a poorly designed site — even that of a favorite
brand — and 30 percent reported that Web site design is more important than a
great product. Even rock-bottom prices only persuaded 4 percent to shop on a
poorly designed Web site. June 18, 2003: According to May 2003 measurements from Nielsen//NetRatings,
the number of active Internet users in 13 nations has declined by nearly half a
million since April 2003. June 26, 2003: Web users are picky and impatient, typically visiting only the
first three results from a query, with one in five searchers spending 60 seconds
or less on a linked Web document, according to Penn State researchers. Online Business / Ecommerce: December 27, 2002: Small Biz Are Big Spenders -- Many markets stand to
benefit from the deep pockets of small businesses (SBs) of up to 99 total
employees, according to comprehensive research by Access Markets International
(AMI) Partners, Inc. that indicates an IT spending spree of roughly $340 billion
in 2002. Jan 20 2003: Online spending to reach USD14.8 billion. US consumers are
expected to spend USD14.8 billion online in the first quarter of 2003, reports
InternetNews. Feb 26 2003: Ecommerce sales on the up in US -- Online retail sales in the US
surpassed USD45 billion in 2002, reports E-commerce Times. Mar 11, 2003: At least 4,854 Internet companies have either been acquired or
have shut down in the three years since the end of the dotcom boom, according to
Webmergers. Apr 1, 2003: eMarketer predicts that worldwide B2B ecommerce revenues will
surpass USD1.4 trillion by the end of 2003. June 12, 2003: Online retailers that are already hoping for another big
holiday season may want to heed these two words, "free shipping."
Jupiter Research (a unit of this site's corporate parent) found that 89 percent
of the respondents to its annual Retail Consumer Survey Report indicated that
free delivery and handling was the promotion most likely to encourage their
online purchases. June 20, 2003:The study found that more than two-thirds (68 percent) of the
government sites that were evaluated had Web application failures. While the
figure may seem high, the government sites actually outperformed a sample of
e-commerce sites, which recorded a 72.5 percent failure rate.
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