Online Marketing Research at a Glance

Tuesday, July 1, 2003


Research companies are constantly releasing studies about online marketing, internet-user behavior, and the e-commerce industry in general, and taking time to at least skim the latest and greatest stats is essential. Knowing the new study numbers helps companies and their clients make buying decisions about marketing, web design, and product development among other things. 

Listed below are some links to interesting research findings from the past few months that relate to web marketing, e-commerce, and internet-user behavior. This is by no means a comprehensive list of all the pertinent research going on, but it's a small start -- a wrap-up list of some of the free-of-charge, online research information SageRock found interesting. 


Online Marketing:

May 27, 2003: Jupiter: 76% of marketers say search more effective than banner advertising
http://www.btobonline.com/cgi-bin/article.pl?id=11051

June 2003: According to CMR, ad spending in business-to-business magazines dropped 21% in the first half of 2002, the worst by any media. Where is that money going? The Interactive Advertising Bureau has one answer: search engines. Keyword search revenue increased more than 350% from $82 million in 2000 to $288 million in 2001. Remarkable given that total online ad revenues declined 12% last year. 
A washingtonpost.com survey found that 77% of business decision-makers polled said the Web is the place they find out about new products and companies. And nearly half noted that magazine and newspaper readership had decreased.
http://www.iconocast.com/trends.html

June 12, 2003: Online-Ad Sales Show Signs of Return to Growth 
Among types of ads, paid-search ads were the standout format of 2002, increasing their proportion of online-ad revenue nearly fourfold, to 15% from only 4% in 2001. Their share was 21% in the fourth quarter of 2002. http://webreprints.djreprints.com/771480654277.html

User Information:

Feb 20 2003: Nearly 40 percent of US workers are online. Over 50 million Americans are currently online at work, according to a new report from eMarketer and The Wall Street Journal. 
http://www.nua.ie/surveys/index.cgi?f=VS&art_id=905358724&rel=true

June 18, 2003: A whopping 65 percent of the 1,100 U.S. Internet users that were surveyed won't patronize a poorly designed site - even that of a favorite brand - and 30 percent reported that Web site design is more important than a great product. Even rock-bottom prices only persuaded 4 percent to shop on a poorly designed Web site. 
http://cyberatlas.internet.com/markets/retailing/article/0,,6061_2224101,00.html

E-commerce:

December 27, 2002: Small Biz Are Big Spenders -- Many markets stand to benefit from the deep pockets of small businesses (SBs) of up to 99 total employees, according to comprehensive research by Access Markets International (AMI) Partners, Inc. that indicates an IT spending spree of roughly $340 billion in 2002. 
http://cyberatlas.internet.com/markets/smallbiz/article/0,,10098_1561831,00.html

Mar 11, 2003: At least 4,854 Internet companies have either been acquired or have shut down in the three years since the end of the dotcom boom, according to Webmergers. 
http://www.nua.ie/surveys/?f=VS&art_id=905358739&rel=true

Apr 1, 2003: eMarketer predicts that worldwide B2B e-commerce revenues will surpass USD1.4 trillion by the end of 2003. 
http://www.nua.ie/surveys/?f=VS&art_id=905358753&rel=true

For a more extended list of market research links, visit:

Additional Online Marketing Research Studies

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