SageRock Web Marketing Blog

Interpublic: Social Is Fastest Growing Emerging Medium; Search Is Slowing

sage — Sat, 09 Aug 2008 12:11:48 +0000

Interpublic: Social Is Fastest Growing Emerging Medium; Search Is Slowing

Warning that the “hyper acceleration” of some of the fastest growing emerging media platforms - including search, social media, online video, gaming, interactive TV, and digital out-of-home - appear to be slowing, Interpublic’s Magna Global unit this morning released an outlook that nonetheless called for a 31.1% rate of growth for emerging media in 2009. While a relative slowdown for the new forms of ad-supported media, it is markedly better than the tepid 4.0% rate of growth another Interpublic unit, Universal McCann, predicts for traditional ad-supported media during 2009.

The greatest value of online communities

sage — Wed, 30 Jul 2008 12:47:20 +0000

WOM Builds Loyalty as Businesses ‘Tribalize’ - MarketingVOX

The greatest value of online communities is that they increase word-of-mouth (35 percent), increase brand awareness (28 percent), bring new ideas into the organization faster (24 percent) and increase customer loyalty (24 percent), according to a survey of organizations using online communities - via MarketingCharts.

SageRock Is Hiring!

sage — Fri, 25 Apr 2008 15:25:11 +0000

Web Marketing Associate

SageRock.com is hiring a full-time web marketing associate to assist our Paid Media and SEO specialists in overall web marketing campaigns for clients. Responsibilities include market research, strategy planning, html and CSS code modification, Paid Search Account setup, ROI management, and more.

Job Responsibilities:

Assist Paid Media and SEO specialists with:

o Competition, phrase, market research
o Management of day-to-day client relationships
o Operating management tools to maintain ROI goals
o Writing / Designing ads and landing pages
o Modifying websites for SEO
o Monitoring, measuring, and reporting metrics to clients
o Developing and managing Social Media promotions

Skills and Experience:

o Bachelor’s degree in applicable field
o Proficiency with HTML, Excel, and CSS
o Strong organizational and analytical skills, plus ability to manage simultaneous projects and demanding deadlines

Excellent benefits package includes generous vacation; flex time; medical, dental and disability insurance; simple IRA matching. Come work in a collaborative, enriching environment in an exciting, fast-paced industry.

Please contact Jenilee with resume and cover letter at: jenilee@sagerock.com

Check out what it’s like to work at SageRock

Best of Sage Videos

sage — Mon, 17 Mar 2008 23:05:29 +0000

I was recently asked to put together some of my favorite videos that I have created. There are over 20 here. So you probably won’t watch them all in one sitting. But here they are:

YOUTOO: SOCIAL MEDIA BOOT CAMP AND LEADERSHIP SUMMIT

sage — Mon, 03 Mar 2008 04:17:14 +0000

Sage will be the keynote speaker at the YOUTOO: SOCIAL MEDIA BOOT CAMP AND LEADERSHIP SUMMIT at Kent State on Friday, March 7. The event is already sold out. But you can watch the participants do live Twitter tweets here:

You can follow the event by going to Twitter and following the user: youtooakron

Or you can text Twitter at the number: 40404 and text the message: FOLLOW youtooakron

You can also follow the profile by going here: https://twitter.com/youtooakron

Finally, bookmark this post and you can watch the embedded badge for what people will be saying about the event.

Introducing SageRock Institute

sage — Thu, 07 Feb 2008 03:03:11 +0000

Training has always been a cornerstone at SageRock. Today we officially extend that training to the business community with SageRock Institute. We will be offering a wide variety of classes focusing on web marketing training and education. If you feel like there are some areas in web marketing where you could use some education, come by SageRock Institute and check out the curriculum. There very well might be a class you would find interesting.

Some Hidden Stats and Trends

sage — Mon, 14 Jan 2008 19:34:23 +0000

3 Hidden Trends in 2008 - eMarketer

9.3%. That figure represents eMarketer�s prediction for the share of total US media spending going to the Internet this year (in 2007, the share was only 7.4%).

SageRock Speaking Nationally

sage — Fri, 14 Dec 2007 17:34:02 +0000

This is a video highlighting the speaking appearances several of us have done nationwide here at SageRock. The reason for the video is to let you know that we are always working extremely hard at being industry leaders in search marketing so we can be the best search engine marketing firm you can work with.

Think Global, Act Local Training Class at SES Chicago

sage — Tue, 20 Nov 2007 18:11:23 +0000

Local search is on-fire hot! By catering to a local audience you can significantly increase your sales and your conversion rate. But creating local search campaigns isn’t as simple as just mirroring your national paid search campaign. Come to the Think Global, Act Local Training Class at SES Chicago to learn hands-on, how-to techniques and strategies to make full use of the local search market. Your friendly, neighborhood SageRock experts, Sage Lewis and Greg Habermann, will be heading it up.

Check out this video to get a taste of all you will learn. And click on the following link to get all the details:
http://www.searchenginestrategies.com/chicago/training.html

Check out this video to learn more about it:

People Most Trust Consumer Recommendations

sage — Wed, 10 Oct 2007 12:42:55 +0000

Check out this survey:

Nielsen - Press Release: Word-of-Mouth the Most Powerful Selling Tool: Nielsen Global Survey

78% of people trust consumer recommendations. That’s a pretty powerful segment.