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Interpublic: Social Is Fastest Growing Emerging Medium; Search Is Slowing

Warning that the “hyper acceleration” of some of the fastest growing emerging media platforms - including search, social media, online video, gaming, interactive TV, and digital out-of-home - appear to be slowing, Interpublic’s Magna Global unit this morning released an outlook that nonetheless called for a 31.1% rate of growth for emerging media in 2009. While a relative slowdown for the new forms of ad-supported media, it is markedly better than the tepid 4.0% rate of growth another Interpublic unit, Universal McCann, predicts for traditional ad-supported media during 2009.

WOM Builds Loyalty as Businesses ‘Tribalize’ - MarketingVOX

The greatest value of online communities is that they increase word-of-mouth (35 percent), increase brand awareness (28 percent), bring new ideas into the organization faster (24 percent) and increase customer loyalty (24 percent), according to a survey of organizations using online communities - via MarketingCharts.