Interpublic: Social Is Fastest Growing Emerging Medium; Search Is Slowing
Saturday, August 9th, 2008Interpublic: Social Is Fastest Growing Emerging Medium; Search Is Slowing
Warning that the “hyper acceleration” of some of the fastest growing emerging media platforms - including search, social media, online video, gaming, interactive TV, and digital out-of-home - appear to be slowing, Interpublic’s Magna Global unit this morning released an outlook that nonetheless called for a 31.1% rate of growth for emerging media in 2009. While a relative slowdown for the new forms of ad-supported media, it is markedly better than the tepid 4.0% rate of growth another Interpublic unit, Universal McCann, predicts for traditional ad-supported media during 2009.