The greatest value of online communities
Wednesday, July 30th, 2008WOM Builds Loyalty as Businesses ‘Tribalize’ - MarketingVOX
The greatest value of online communities is that they increase word-of-mouth (35 percent), increase brand awareness (28 percent), bring new ideas into the organization faster (24 percent) and increase customer loyalty (24 percent), according to a survey of organizations using online communities - via MarketingCharts.