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Double Your Price
Hi, I’m Sage Lewis, the president of SageRock.com. I have recently heard someone say, “Take whatever rate you charge as a search engine optimization firm, and double it”. That is the world of search engine optimization these days, it is crazy. Pretty much every optimizer I talk to these days has a waiting list, they pick and choose clients, and they don’t do RFPs. It is a really hot market to be in. I don’t think it will always be that way, I mean, the word will get out and there will be more and more people will do it. If you are looking for search engine optimization, if you are looking to hire one, for your staff, or looking to outsource, be aware that this is the market right now. It is hard to find people who have availability on their list, and the people that do are expensive. Our hour to hour rate right now is $250 an hour, and people don’t bat an eye at that number. Is it always going to be that way? I don’t know it will be interesting to see. I certainly know that there are always high end products in the world. Mercedes and Lexus, they both have four wheels and six cylinders like all of the other cars on the road. I imagine that is the case with search engine optimizers, there will always be high end people, but I imagine the market will eventually get saturated and it won’t be as intense a situation, as it is now. Have a great day.