Key Phrase Research part two - transcribed
Key Phrase Research, part two
I have gone through and copied and pasted each of these phrases into Google, remember I put them in quotes, found my number and pasted it back into excel. On the left hand side we have our count number, the number of times it was searched for in Overture.com. On the right side we have our competing number, this is the number of pages that have that exact phrases in them. Comparing the two numbers we will have a better sense of what our strategy will be. I want to mention, this tool is not precise, it lumps different phrases together. All singular and plural phrases are the same as far as Overture is concerned. Also, if you see a phrase completely out of whack you can feel free to move it around so it makes more sense, be aware of that. Our search is still organized from the most searched to the least searched, but looks over here. Cleveland real estate, 19612 people searched on that, 408,000 competitors. It is the most competitive of all of the phrases on this page. If you are a large realtor in the area you very well might want to compete for that. If you are smaller I would recommend starting with something less competitive, you will want to start with something you will see results for. Other than that phrase, the other competing numbers are really quite doable. What you want to do is make a list of most likely phrases to optimize for. Print off the list you want, put it by your desk, and as you are writing content for your website you can go through and say which phrases are good for which pages. Keep in mind this is a very abbreviated list phrases researched, you would want to do something more extensive. I would try to aim for about 100 phrases just to get a feel for the market, but it is well worth your time. Once you understand this, and you understand what your audience is searching for it will make complete sense as to what you need to write your site to, and what pages you need to have on your web site. You will do better on the search engines and get better results from your web marketing pursuits. I hope this helps, if you have any questions feel free to give us a call at 330-379-9000, or email me directly at sage@sagerock.com. Have a great day.