How to check Link Popularity - transcribed
Link popularity
Hi, I’m Sage Lewis the president of SageRock.com and today I wanted to talk to you about link popularity. When you are dealing in search engine optimization there are two main umbrellas that you are working under. One is what we call on the page criteria which is your page content and the code on your page, that type of thing. The other side is off the page content and that’s what I want to talk today about, this is called link popularity. I wanted to show you quickly how you determine what your link popularity is. We are looking at a site called “Senior Care Investor Newsletter”, and as you can see here it says “the online story on mergers and acquisitions in nursing homes, assisted and independent senior living”. We are going to look at three different sites to help determine how many sites are linking to Seniorcareinvestor.com. So, the first thing we are going to do is we are going to go over to Google, and we are simply going to type in their full URL, but right before it I am going to put in a definition that says link:http://www.seniorcareinverstor.com. Then I simply hit Google search. Now, this shows the links that are pointing to SeniorCareInvestor.com. Briefly here, you can see results 1-11 of about 27. So, there’s that one. Now, we are going to do the same search over at Yahoo. This is Yahoo’s homepage, and I’m just going to paste that in here and hit enter. Now we can see 1-24 of about 202. So, as you can see, there is a big discrepancy between the number of links Google has, they are reporting about 27 links, and Yahoo is recording that there are 202 links pointing into SeniorCareInvestor.com. So you might think maybe Google doesn’t realize all of the links that are there. The fact is Google knows exactly how many links are there, but there are trying to hold that information privately; they don’t want you to know all of the links that they know about. When you are doing link popularity check it is often times helpful to go to Yahoo to do this research, but I wanted to show you the discrepancy between Google and Yahoo, and why a search engine optimizer might show you a link popularity report from Yahoo as opposed to Google. Yahoo is just a little more accurate. Finally, I wanted to show you one more site, it’s called Yahoo Search site explorer which is currently in beta, it’s an interesting site because it gives you a backdoor look at the order of importance of the links that Yahoo has, and so what it does is show you two things. The first thing it’s going to show you in the number of pages that Yahoo has recorded for SeniorCareInvestor.com. What is different in this case is, as opposed to just going to regular Yahoo, is lists them in order of importance. So, SeniorCareInvestor.com is actually a new site they have opened up a weblog there about the merger and acquisition information in the healthcare industry, and so if you are looking at stocks I recommend you checking it out. But, what I wanted to show you here was the inlinks section here, when I entered in the URL into the Yahoo site explorer, this was the page that came up. Now, here I’m going to click on inlinks, which shows 242. What is interesting here is that these are in order of importance as according to Yahoo. So, this gives you a lot of inside information where Google didn’t give you any inside information at all where Yahoo is telling you a great deal. Their link from Levinassociates.com is very important and it goes on from there with multiple Levinassociates links which are highly regarded as far as Yahoo is concerned. So, if you want to find out how many links are pointing to you, this is how you do it. Okay, have a good day.