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Sorry for this. I’m doing some testing. If I get it figured out, I’ll let you know what I’m up to.

I particularly enjoyed last night’s class. In this session we decided to focus on 4 sites of the class participants. I didn’t get permission to post them here, so I won’t. But we saw some interesting things.

All four of the sites had very good content. That was unusual, from my perspective. Content is typically a major problem when doing optimization. But each site had some things we’ll be working on. Each had it’s own intricacies.

One site is brand new. So we’ll be talking about building out a smart linking campaign. We’ll want to talk about choosing and targetting good key phrases for all of the sites. One site had been optimized and that was interesting to see. We’ll be talking about how to keep that good optimization going.

If anyone has any questions feel free to post them here.

This was the itinerary for the day:

• Review project site
• Look at site
• How many incoming links?
• How many pages indexed?
• How is the overall site architecture?
• Do key phrase research – The most important part of any optimization strategy.
• Set up a link building spreadsheet
• Map out plan
• Determine which phrases to optimize for.
• Determine which pages to optimize.
• Do we need to create additional pages?
• Look for potential links

We still need to do more key phrase research. So we’re a little behind. But I’ve added some padding in the last class for just such running over.

Here’s the Resources information we discussed in our class:

» SEO Resources - SageRock Web Marketing Blog

Thursday, February 16

These are the items on the agenda for the class:

• Discuss goals of class and collectively what people would like to get out of it.
• Establish a way to communicate over the next four weeks.
• Get everyone’s email (I’ve changed that to this blog)
• Overview of the landscape
• What makes a good optimized site
• Show example
• What makes a badly optimized site
• Show Example
• Overview of the main criteria for optimization
• On-the-page criteria
• Off-the-page criteria
• Overview of where to find information
• Forums
• Blogs
• Research Sites
• Review of project site we will be optimizing
• http://www.comingtogetherproject.com

I’m writing this post before the class on Tuesday. I have to leave at 6:00am for a meeting in Detroit the day after the class. So I wasn’t able to do it after the fact. I’ll be in Detroit all day. So your comment or question won’t get approved until after I get back. I’ll probably do it Friday night.

But don’t let that stop you. Feel free to post away.

If something wasn’t clear or if you wanted further clarification please feel free to post it here.

Cheers,
Sage

Hi everyone from the Cleveland State Search Engine Optimization for Fun and Profit Class,

Thank you for coming to our first search engine optimization class. I’m excited about the next few weeks. Every class I will put a post up here and you are more than welcome to post comments or questions. In case you are not part of the class, you also are welcome to post comments, if you would like.

This is the class to which I’m referring:

Search Engine Optimization for Fun and Profit

How do your potential customers find your website? This hands-on course, focusing on the details of search engine optimization, will show you how to help customers find you on the Internet. You will learn the latest techniques to give you the best results on the search engines. Additionally, you’ll learn how to keep up with the latest trends after you leave this class, enabling you to grow with the industry.

Key Topics Covered

• Determining a solid key phrase strategy
• Creating a website that search engines can easily access
• Creating pages that are optimized for targeted key phrases
• Creating and implementing a link building campaign

Prerequisite

Basic understanding of HTML and CSS is helpful but not required.

Instructor: Sage Lewis, Founder & President, SageRock.comFebruary 16-March 9, 6:00 pm-9:00 pm
Downtown, Cole Center
CPTR 518601 2600

I’ll start another post for the first class.

After many happy years at Blogger.com, we have made the big move and transfered everything into WordPress.

We have no bad feelings at all with Blogger. In fact, we still recommend it to many of our clients.

But we’ve been testing WordPress with some of our personal blogs and loved all of the features.

With the new blog be sure to keep an eye out for updated categories over there on the left. And we also plan on some video blogging as well.

So, there’s a lot of fun ahead. Feel free to drop a comment whenever the urge strikes.

Cheers!

Sage