Paid Inclusion Making Yahoo Results Seem Hijacked?
This topic doesn’t overly excite me in that I am not usually a big conspiracy theorist when it comes to the engines doing some highly covert manipulation of their listings. I think we give all large organizations too much credit when we suspect them of being able to do something so coniving and spectacular as to be able to control our lives to such an extent as some would like to believe.
There’s probably not some big “hijacking” of Yahoo listings going on, as Danny Sullivan points out below. But what’s interesting is what he points out here:
As for the ranking, paid inclusion URLs are given a quality score checkoff, and that can help with rankings. Some non-paid inclusion URLs are also given it, but that’s more random. The checkoff for any site isn’t a guarantee, but it can help. All the more reason why people may want to do paid inclusion at Yahoo — or all the more reason Yahoo might want to elminated that, because of the trust issues involved.
Paid Inclusion Making Yahoo Results Seem Hijacked?
Don’t write off paid inclusion. It can be a handy way to get good ranking at Yahoo.