SEO Out Performs PPC
This is an interesting topic for me. The position and the message of the optimizer is really lowsy. Search engine optimization, as this article finds, is a better performer than pay per click. But it doesn’t matter. People prefer ppc because it’s easier… and, I think, because they feel like they are paying for something that they don’t really know will work or not.
For those new to the search engine marketing space, it would seem logical to conclude that based on the vast number of marketers participating in PPC advertising that it would be a more lucrative channel than search engine optimization, which is known to involve a lot of work,? says Murray. ?But the numbers speak for themselves.
InternetRetailer.com - Daily News for Wednesday, September 14, 2005