Yahoo Ad System Crashes - Week of August 22, 2005
I’m glad this is documented because it’s been a tough week in working with Yahoo(aka Overture).
It’s always the case that when this sort of thing happens there are pay per click emergencies everywhere. Money was getting charged to accounts that were turned off, the Vioxx lawsuit last Friday made that an urgent area for those people. Then there were just general annoyances. There were no reports available. The daily spend and daily traffic numbers were not updated. It just went on and on.
Our paid search specialist tried calling Yahoo yesterday. That is normally not a problem because he has Ambassador status. But all he got was a creepy beep on the other end.
I know that when you are in the middle of it, it’s hard to believe. But you must trust me on this one: There is no such thing as a search engine emergency.
This will all get worked out.
You can read about this Yahoo meltdown here, if you want. It may make you feel better that you aren’t alone:
Yahoo Ad System Crashes, Angering Advertisers in the Process