Why Invest In Web Marketing?
I feel like I am always pulling new research together to make a case for search marketing. If you have a boss that’s on the fence about SEO and Paid Search, maybe sharing some of this information will peak her/his interest.
According to a 2005 Harris Interactive survey, 50% of people that go online go to perform a search, and 88% of those searching are researching specific topics.
This data tells us:
1. Millions of people are using search engines every day. In fact, Search Engine Watch estimates the number to be 500 million per day.
2. Almost all of those 500 million people are typing in specific and targeted phrases to find information on specific topics.
That positioning will also help your brand because, according to a well-known iProspect study, 55% of Web users EXPECT to find top brands in the first few listing results.
Is This A Popular Marketing Tactic?
The Search Engine Marketing Professional Organization (SEMPO) reports approximately $4 Billion was spent on web marketing in 2004. And Jupiter Research says web search advertising will grow at a rate of 12% per annum over the next five years.
What Is The ROI Of Web Marketing?
Piper Jaffrey reports that search marketing is the most cost effective Internet marketing technique available online for gathering both leads and sales:
Lead Return On Investment:
- Search Marketing: $.45/lead
- Email: $.50/lead
- Yellow Pages: $1.18/lead
- Banner Ads: $2.00/lead
- Direct Mail: $9.94/lead
Sales Return On Investment:
- Search Marketing: $8.50/customer
- Email: $60/customer
- Yellow Pages: $20/customer
- Banner Ads: $50/customer
- Direct Mail: $70/customer