Search Advertising and Conversion Lag Times
Fredrick is at it again with another facinating article. Maybe we are just thinking about similar things. I’m always curious about when people actually do your most wanted response.
Today, we wait at least a month, sometimes two, in many verticals before changing PPC ad campaigns. If we increase campaign spending today, we must wait until all potential conversions generated by that adjustment are reflected in the campaign’s performance. Depending on the vertical, this can take as long as 90 days.
If you’re engaged in PPC advertising and adjusting spending or optimizing your campaign based on week-old data, you may be leaving money on the table. The higher the consideration for your product, the larger the conversion lag is likely to be.
Also, Fredrick is serving up different toll free numbers based on the url string of the page. So he controls how the leads are coming in at any degree of detail he would like. Excellent idea!
Search Advertising and Conversion Lag Times