Overture now Yahoo! Search Marketing
I have mixed emotions about this name change. On one hand, people are confused enough about search marketing. Constantly changing names on them isn’t overly helpful.
But maybe this change will be more helpful in the long run. Calling it Yahoo! Search Marketing is pretty clear. You know exactly who you are paying and where you are getting listed. Never mind that you will also be on MSN until 2006 and 100’s of other partner sites.
You can see the name change here: Advertiser Login