Macromedia to be absorbed by Adobe
I’m a huge fan of Macromedia’s products, so I’m a little nervous about what could happen to my beloved Studio MX. Then again, combining two giants might yield even better products and better service. For $3.4 billion Adobe is going absorb the company to expand it’s creation of digital documents.
Adobe (Research), best known for its Acrobat Web document-sharing software, said the deal would help it meet rising customer demand for wider-ranging applications with audio and video options, which are compatible with hand-held devices.Macromedia (Research) gives Adobe access to the dominant animated graphics software on the Internet, which is also aggressively expanding into mobile phones.
With Adobe’s handheld services and Macromedia mobile phone technology, we may be whitnessing the birth of a totally new media.
