How Affiliate Programs Can Affect Search Rankings
Fredrick Marckini gives another interesting article this week at ClickZ. He’s debating the worth of affiliate links in regard to link popularity. The important notes that bear repeating come as he discusses the Google algorithm that was highlighted in the Google patent filing. These are items that are confirmed ways to slow or permanently exclude your site from Google:
- If too many new links appear in too short a timeframe, the site may be penalized, or even banned, by Google.
- Google watches how many new links with identical anchor text emerge.
- Google monitors the rate at which links disappear to identify the degree of relevance and sort out spam.
- If Google does these things, you should assume other engines do something very similar.
If you are interested, check out:
United States Patent Application: 0050071741