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Archive for February, 2005

Google Answers: African American / Hispanic use of the Internet

Tuesday, February 15th, 2005

Google Answers: African American / Hispanic use of the Internet: Here are some great stats provided by the folks over at Google Answers. It’s always tough to find this data, so we thought we’d share it with you. Also, if you haven’t tried Google Answers, check it out.

What’s Google Going to do Next…

Tuesday, February 15th, 2005

“‘Plan 9′ from Google”: Google is known for its creativity and experimentation, but what will it be known for next? This Market Watch provides some interesting facts (like Google now owns the domain gbrowser.com) and some interesting speculations (an Internet OS). Check it out and see what the future may hold.

The Best SEO Info & Forum Roundup Blogs

Tuesday, February 15th, 2005

Here is a rundown on the akamarketing.com forum of some of the best SEO blogs. We were fortunate enough to make the list. Thank you very much for the link and nod.

The Best SEO Info & Forum Roundup Blogs

Tuesday, February 15th, 2005

Here is a rundown on the akamarketing.com forum of some of the best SEO blogs. We were fortunate enough to make the list. Thank you very much for the link and nod.

A Brief Review of SageRock.com

Monday, February 14th, 2005

I don’t know who Sheepdip is but they gave an interesting overview of 4 SEO companies on this discussion board. One company was ours. The particular line that stood out to me was:

“SageRock impressed me with their over-the-top honesty and openness about how they work. ”

That is exactly how we strive to be known. Honesty and openness are majorly important characteristics we are constantly trying to achieve.

So, wherever and whoever you are, Sheepdip. Thank you very much!

Wordtracker articles - How they predict their results

Thursday, February 10th, 2005

Have you ever wondered how much search traffic Wordtracker accounts for over all of the search engines. Well here you go.

This is actually something we’ve referenced before. But it’s handy just the same.

Inspirational Quotes for Business and Work: Persistence and Determination

Thursday, February 10th, 2005

This only indirectly pertains to web marketing, but it’s still crucial. If you are ever feeling blue about your efforts read through some of these quotes.
Hang in there and you will win!

Google Maps

Wednesday, February 9th, 2005

It’s worth a look. You can move the map around nicely with your cursor. I think it will likely be better than Mapquest or Yahoo maps with time.

Connecting nonconverting keywords to conversion outcomes

Tuesday, February 8th, 2005

The study asks a number of questions. The most interesting include:

How many searches are conducted during the buying cycle?

What is the volume of search activity by term type?

How do users refine search activity over time?

Searchers who ultimately purchased a product online conducted some 13 searches before ever making the purchase. This means that for every single converting search term, there were 12 prior nonconverting searches — searches that today, most PPC search advertisers would never consider bidding on due to poor post-click conversion performance. The implication is nonconverting terms have a greater value than search marketers currently ascribe to them.

Wired News: Googling the Bottom Line

Thursday, February 3rd, 2005

Here’s an interesting article/study that shows the power of being on the 1st three pages of Google.
“Oneupweb found that the first month a site appeared on the second or third page of Google results, traffic increased five times from the previous month, and in the second month, traffic was nine times greater. The number of unique visitors tripled when a company moved up from page two to page one, and in the second month doubled again to more than six times the traffic it received before it broke the top 10. More importantly, Oneupweb discovered a correlating impact on sales: 42 percent more the first month, and nearly double the second month. ” Wired News: Googling the Bottom Line

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