Welcome to SageRock.com Web Marketing Blog

This is an interesting article put out by Fredrick Marckini. I like it because it has really good statistics that would be very handy to use in promoting a search marketing campaign to a skeptical buyer. Things like this:
DoubleClick research shows that customers use search engines to research products 41% of the time, TV 9%, print ads 10%
B2C companies surveyed indicated website leads were 62% more profitable than other media
The Internet is the first choice of media for adults 18 to 54?more than TV?according to a 2004 OPA study
Integrating Search with Other Marketing:

Search Engine Experience: “Search Engine Experience”
Confirming what we already suspected, eMarketer.com has posted a study showing the top 5 search engines and the feelings consumers had using them. Google is number one used and number one in satisfaction, followed by Yahoo!. MSN had the lowest satisfaction rating among the top 5; I’m sure they’ll be working to correct this with their new search engine. If anyone has never spent time on eMarketer’s site, I highly recommend it. They’re a great source for SEM studies.

Google’s Aging Delay for New Sites
This is a fact of life we all have to be willing to deal with.