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I just got a handy newsletter from Topica - a newsletter publishing company that I’ve used for several years. They break down the requirements for the CAN-SPAM laws. If you send a newsletter, you owe it to yourself to make sure you are compliant. Here are the requirements:
Are You CAN-SPAM Compliant?
If you send content to people who might not want it and make it difficult for them to refuse it, you?re probably sending ?SPAM? ? unsolicited commercial email. But don?t panic. The CAN-SPAM Act of 2003 can look intimidating at first glance, but it boils down to six general practices that, if followed, will help you deliver only legitimate, compliant email messages.
CAN-SPAM prohibits:
? Sending false or misleading information
Be honest. Make sure your From: and Reply To: headers accurately represent the message?s source and are valid. Avoid misleading subject headings.
? Emailing after objection
Don?t send email to a recipient who has opted out or otherwise objected to your emails more than 10 business days after the request.
? Address harvesting and dictionary attacks
Stay away from email addresses collected from the Internet without permission, or that were generated by combining names, letters, and numbers.
? Sending commercial email from a computer you are not allowed to access
CAN-SPAM requires:
? Including a valid postal address and an opt-out process
Include a valid physical mailing address and a way for the recipient to refuse any further commercial email messages from you with every email. And if you?re sending the message to someone who has not requested it, you must label it as an advertisement.
? Warning labels for sexually explicit content
You must label adult content in your Subject: line unless the recipient has specifically requested the material.
Topica is dedicated to promoting responsible email marketing practices. We can help you meet and exceed the requirements of CAN-SPAM regulations with best-of-breed technology and features such as:
? One-click unsubscribe: Enable recipients to automatically unsubscribe from a list using a link at the bottom of every email.
? Confirm links: Add links to every email that can increase deliverability of newsletters by putting confirmed subscribers on a ?VIP? list
? Never-mail: Block delivery of your emails to individuals or organizations that may have been subscribed to your list by unscrupulous third parties.