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Archive for October, 2004

Google SMS

Thursday, October 21st, 2004

Did you ever wonder where the nearest pizza place to you is located? Ask Google… on you cell phone! Just text message Google with your query and Zip Code. In a few minutes you’ll be get a text message back from Google with the results. This could quite possibly be the coolest thing of all time.

Google Guide: Using Search Operators (Advanced Operators)

Monday, October 18th, 2004

This is some handy advanced search capabilities you might enjoy over at Google:
Google Guide: Using Search Operators (Advanced Operators)

Google Desktop Search Launched

Thursday, October 14th, 2004

Now searching is getting really cool. This new tool will integrate everything on your computer right into what looks like the standard Google home page. Computer searching is really hot right now. If you don’t have a computer search tool yet, I recommend checking out this article.
Google Desktop Search Launched

Search Engine Spider Simulator :: Webmaster Toolkit

Monday, October 11th, 2004

Search Engine Spider Simulator Did you ever wonder what the search engine spiders actually see? Check one of your pages with this spider simulator. I could see this as being handy for testing new pages, especially when testing a new technique or design.

Future PageRank - SEO Tools - Search Engine Optimization

Thursday, October 7th, 2004

Future PageRank - SEO Tools - Search Engine Optimization: “This tool will query Google’s various data-centers, to check for any changes in PageRank values for a given URL. Usually all data-centers will output the same, but if queried during an update, you might get a glimpse of any upcoming changes in your chosen URL’s PageRank value.”

I would’ve loved to have had this pre-Google PR update. This tool checks PR from Google centers around the world and displays them. It’s a fun tool. Enjoy!

Moving to a new host, any issues with SEO? - Best Practices Search Engine Forums

Thursday, October 7th, 2004

Moving to a new host, any issues with SEO? - Best Practices Search Engine Forums:
“KEEP the old site up

Move to the new server

Check your logs 2x daily at least

When you see Google/Y! spidering the new site, take down the old”

Please please please do this when ever you are changing servers, even if it is moving from one box to another in a hosting company.

This will really help you in the long run.

109706691041859854

Wednesday, October 6th, 2004

I just got a handy newsletter from Topica - a newsletter publishing company that I’ve used for several years. They break down the requirements for the CAN-SPAM laws. If you send a newsletter, you owe it to yourself to make sure you are compliant. Here are the requirements:

Are You CAN-SPAM Compliant?

If you send content to people who might not want it and make it difficult for them to refuse it, you?re probably sending ?SPAM? ? unsolicited commercial email. But don?t panic. The CAN-SPAM Act of 2003 can look intimidating at first glance, but it boils down to six general practices that, if followed, will help you deliver only legitimate, compliant email messages.

CAN-SPAM prohibits:

? Sending false or misleading information
Be honest. Make sure your From: and Reply To: headers accurately represent the message?s source and are valid. Avoid misleading subject headings.

? Emailing after objection
Don?t send email to a recipient who has opted out or otherwise objected to your emails more than 10 business days after the request.

? Address harvesting and dictionary attacks
Stay away from email addresses collected from the Internet without permission, or that were generated by combining names, letters, and numbers.

? Sending commercial email from a computer you are not allowed to access
CAN-SPAM requires:

? Including a valid postal address and an opt-out process
Include a valid physical mailing address and a way for the recipient to refuse any further commercial email messages from you with every email. And if you?re sending the message to someone who has not requested it, you must label it as an advertisement.

? Warning labels for sexually explicit content
You must label adult content in your Subject: line unless the recipient has specifically requested the material.

Topica is dedicated to promoting responsible email marketing practices. We can help you meet and exceed the requirements of CAN-SPAM regulations with best-of-breed technology and features such as:

? One-click unsubscribe: Enable recipients to automatically unsubscribe from a list using a link at the bottom of every email.

? Confirm links: Add links to every email that can increase deliverability of newsletters by putting confirmed subscribers on a ?VIP? list

? Never-mail: Block delivery of your emails to individuals or organizations that may have been subscribed to your list by unscrupulous third parties.

On the possible Google update

Tuesday, October 5th, 2004

Take a deep breath. Google is probably getting ready to spin the algorithm wheel:

On the possible Google update: “The best strategy for most of us is to stay away for spam, and deliver a lot of content rich pages that attracts inbound links. Some of them might fall during a new ‘Florida’ storm, while others might rise.
And if all fails (and you can afford it): develop a pay-per-click text ad strategy. “

Traffic Power scam

Tuesday, October 5th, 2004

These guys are resiliant. But please don’t fall for their come ons.

Traffic Power scam: “Probably because Traffic Power is not making the money that they used to make before the widely publicised scandal broke, they’ve come up with a new site (’First Place’ - http://www.1p.com), and two new, apparently independant forums to back it up (Seo Forum and Web-Advertising-Info). But it’s all Traffic Power relentlessly seeking to lure gullible clients into their clutches where they will run the very big risk of being banned from Google. “

Click-Fraud said to be 50% of clicks

Friday, October 1st, 2004

Click-Fraud said to be 50% of clicks
If you are involved in ppc you should read this.

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