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Archive for March, 2004

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Tuesday, March 23rd, 2004

There was word that AskJeeves was giving up its paid inclusion program. This is partially true. AskJeeves states that they are phasing out the “Ask Jeeves Index Express program”. It does not apply to the “AskJeeves Site Submit Program”. This is stated on this page:
AskJeeves/Teoma Site Submit : Site Submit Overview

However, it seemed like they were giving up paid inclusion altogether in this article:
Ask Jeeves denounces paid inclusion | CNET News.com

The fact is, paid inclusion is still on but Index Express is out:
“Index Express allows these companies to place a static template of their Web sites in the Ask Jeeves index and to send information via XML feeds, which made it possible for Ask Jeeves to properly capture and index this content.”

PCWorld makes the distinction pretty clear here:
PCWorld.com - Ask Jeeves Drops Paid Search Program

So you still have to pay to get into AskJeeves. These are the anual fees:
Ask Jeeves Standard 1st URL $30 (Adult $60)
Ask Jeeves Standard URLs 2 - 1000 $18 (Adult $36)

But if you have a dynamic site that you would like to serve up an XML feed, you are out of luck.

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Tuesday, March 23rd, 2004

Here is a link to the different submission programs Yahoo offers. You need a Yahoo ID in order to use the free submission program:
Yahoo! Submit Your Site

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Monday, March 15th, 2004

Will changing our URL or domain name affect our search engine rankings? How can we change urls without loosing the traffic we’re already getting? - Search Engine Marketing FAQ - SEO Logic?
This is a good article to absorb in understanding redirects. The details are really important when dealing with redirects and search engines.

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Thursday, March 4th, 2004

AskJeeves thinks paid inclusion is not a good system:
AskJeeves denounces paid inclusion | CNET News.com: “After much testing of paid inclusion the company found that it can negatively sway search results producing more commercial and irrelevant lists of Web sites, Lanzone said. Ultimately, that hampers the search experience, Jim Lanzone, vice president of product management said. “

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Wednesday, March 3rd, 2004

If you thought you were paying a lot now, hold on to your hats. Paid inclusion at Yahoo (which now includes Yahoo, Inktomi [which is MSN and HotBot], AltaVista, and Fast/AllTheWeb) just got an added twist. You will now pay an annual fee and a flat per click fee. The new paid inclusion program is now called “Overture Site Match”. They also have a direct feed program called “Overture Site Match Xchange” which looks to be very similar to the old direct feed program.
Here are the costs of Overture Site Match:
URL Submission Fee
(non-refundable annual fee, per domain)
First URL: $49
Next 2-10 URLs: $29 each
11 th URL and beyond: $10 each
$50 DEPOSIT for initial click pool
Cost-Per-Click Fee

Then the per click fees depend on which category you are in:
Tier 1 Categories: $.15
Tier 2 Categories: $.30

This is all going to be a great experiment for paid relevancy. You can read more about it here:

The Launch of Overture Site Match? and Site Match Xchange? ? The New Paid Inclusion Program to Get into Yahoo! Search?
There are also some additional interesting links at the bottom of that page.

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