Analyzing Search Engines as Investments
Analyzing Search Engines as Investments
This is an interesting read to understand what investors see in the future of search. One line really stood out for me, though:
“..on the advertiser side [of search], it is such a new industry and market that we have yet seen a true price appreciation to advertisers, which is great to advertisers who are getting a good bargain right now. That’s just another sign of the legs of this industry.”
Keep in mind of the “deal” you are getting today in search, because it probably won’t be long before the cost-per-click price is going to skyrocket.