LookSmart, who went from being a directory like Yahoo, to something more like a pay per click engine, used to be an all-you-can-eat joint for $0.15 per click.
Well, that’s changed. Now you have to pick a category. This is what you pay per category:
Auto ($0.23 CPC)
Books, Magazines, CDs, and DVDs ($0.23 CPC)
Auctions, Affiliate Malls & Coupon Sites ($0.23 CPC)
People & Relationships ($0.30 CPC)
Business Services ($0.30 CPC)
Professional/Consumer Services ($0.30 CPC)
Moving and Real Estate ($0.30 CPC)
Paid-Download Services ($0.30 CPC)
Retail ($0.30 CPC)
Ticket Services ($0.30 CPC)
Travel ($0.30 CPC)
Education ($0.40 CPC)
Finance/Insurance ($0.75 CPC)
Jobs & Careers ($0.40 CPC)
Health Products ($0.40 CPC)
Credit/Bad Debt ($0.75 CPC)
Online Gaming ($0.75 CPC)
Communications/Internet Hosting ($0.75 CPC)
Overture’s average cost per click is around $0.34. I think LookSmart wants to be a little closer to that action.