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Paid Inclusion Hot, LookSmart Not
LookSmart is the latest search company to warn of lower earnings this year due to the fierce competition in the industry. Both Overture Services and FindWhat recently said they would feel the effects of increased competition in the crowded search industry.
While I wouldn’t want to be an active investor in any of these companies, this all really is quite good news. Overture, themselves, admit that more competition makes them a better company.
Google has really shaken up the internet community. Not only do they offer highly relevant search results, but they also are making a bunch of money - something I don’t think many companies really anticipated.
So, if you ever feel the competitors of your industry are nipping at your heels, just take solace in the worlds of Overture, LookSmart and FindWhat. They are going to be better companies for their customers because of it… or they’re not 