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Premium ads officially over

No new or renewed campaigns after June 1st but they will honour all exsisting contracts.

Google tactics invade city’s mayoral race
I was waiting to see politicians get involved in search marketing. It seems the Toronto mayoral race is getting involved. So much so, they are bidding on each other’s name.

Traffick | Who is Sarah Williams of TrafficMagnet?

Have you ever received an email from Sarah Williams or Christine Hall of Traffic Magnet? If you have a website and an email address you probably have. We receive around an email a week like this from TrafficMagnet. They’re also often forwarded to us from clients asking whether this service is worth using. Hopefully this puts the issue to rest for our clients and anyone else who stumbles across this page.

What was on your company’s complimentary lunch and dinner menu yesterday? Here is what the folks at Google had.

Have you ever been at work and you don’t actually feel like doing any work, but you’ve surfed all your favorite web sites? Are you afraid you might get so bored that you will actually start doing work? Well, don’t cave! I’ve got just the cure for those moments. Check out the AlltheWeb :: Last 10 queries. It shows you the last 10 things people searched for on AlltheWeb. You can hit the refresh button on at the bottom of the page to see the next 10 things, and then the next 10 things. It’s like a little window into the psyche of searchers.

Have you learned from your mistakes as to why your site didn’t get indexed in the last “Google Dance” and made all the necessary corrections? I hope so, because Google is out making its deep crawl right now:
Googlebot/2.1 (+http://www.googlebot.com/bot.html)” is at it again.
You can learn more about Googlebot here.

Google PageRank gets a lot of publicity in the search engine world. The basic premise is, the higher the PageRank a site has, the higher the site usually ranks in Google listings. Ultimately, this is not always the case, but that’s another story. Here is a list at WebMasterWorld of the sites that have a perfect 10 of 10 PageRank. There aren’t that many of them:
The PR 10 Club

Article by SageRock.com
The second tier pay per click engine, Search123, is growing fast thanks to quality listings, intense customer service, and a policy of sharing profits with those driving business their way.

LinkingMatters.com
A free report to help website owners and publishers plan effective linking strategies - includes guidelines, worksheets and links to over 50 articles on linking.

ROI Tracking Press Release - PPC Management

Once that click occurs, ConversionRuler.com tracks the click itself as well as other user actions that may occur, such as a catalog request, newsletter sign-up, or the dollar amount of any sale. Then, ConversionRuler.com sends a summary of those actions back to the advertiser and displays them in PPC Pro. In the end, the advertiser knows exactly how much has been spent on the purchase of clicks, and exactly what the results have been in terms of sales and other important actions. To date, no other company has offered a product with these capabilities at a price that is affordable for small and medium-sized businesses.

This might be confusing to understand, but basically, the new program will tell you the cost of each key phrase and then tell you if it is accomplishing the response you want. I’ve been waiting for this kind of service to come down in price and now it seems it has.
While I haven’t tried this service yet, this is the kind of pay per click tracking mechanism needed for any site that wants some sort of action from a visitor.
In an industry that doesn’t always have good news for the little guy, this is just that sort of news.
We will probably begin seeing this level of tracking to permeate through the bid management tool sector.