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GOOGLE ACQUIRES APPLIED SEMANTICS
“Applied Semantics is a proven innovator in semantic text processing and online advertising,” said Sergey Brin, Google’s co-founder and president of Technology. “This acquisition will enable Google to create new technologies that make online advertising more useful to users, publishers and advertisers alike.”
Imagine a day when you type in a phrase in a search engine and it doesn’t just show you the listings that have that exact phrase or part of that phrase on the page. Instead, the engine takes your query, determines what you mean when you type in that phrase and then shows you pages that discuss that topic. The results may not even have any of the words you initially typed in the search box.
This is what this acquisition is about - presenting context-based ads in related content.
But this is just the start. This is where much of search is heading. What does this mean from a visitor’s standpoint? This is going to be like heaven. It will be like the search engine has ESP. What does this mean from a site owner’s standpoint? It’s going to make the search engine optimization of today look like kindergarten art. Owners will be forced to become content centers - just like Google has wanted all along. You will either have content or you won’t appear in the results.