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ROI Tracking Press Release - PPC Management
Once that click occurs, ConversionRuler.com tracks the click itself as well as other user actions that may occur, such as a catalog request, newsletter sign-up, or the dollar amount of any sale. Then, ConversionRuler.com sends a summary of those actions back to the advertiser and displays them in PPC Pro. In the end, the advertiser knows exactly how much has been spent on the purchase of clicks, and exactly what the results have been in terms of sales and other important actions. To date, no other company has offered a product with these capabilities at a price that is affordable for small and medium-sized businesses.
This might be confusing to understand, but basically, the new program will tell you the cost of each key phrase and then tell you if it is accomplishing the response you want. I’ve been waiting for this kind of service to come down in price and now it seems it has.
While I haven’t tried this service yet, this is the kind of pay per click tracking mechanism needed for any site that wants some sort of action from a visitor.
In an industry that doesn’t always have good news for the little guy, this is just that sort of news.
We will probably begin seeing this level of tracking to permeate through the bid management tool sector.