Welcome to SageRock.com Web Marketing Blog

Espotting Raises Min Bid to 10p
Espotting is to Europe what Overture is to the U.S.(and many other parts of the world).
While search marketing is effective, its entry point is getting more and more expensive.

Microdoc Info Seeker News: 2003/03/28 - Searching the Blogosphere: Google and Other Tools

Daily Times - Site Edition War ousts sex, music in Web searches

BW Online | March 24, 2003 | Search Engines Are Picking Up Steam
The article writes:
“When Merrill Lynch & Co. analyst Henry Blodget began covering GoTo in January, 2001, a client asked what was interesting about it, besides investment-banking fees for Merrill. Blodget’s tart e-mail reply: “Nothin’.”

Today, Goto (now Overture) is often referred to as the engine that saved all the engines. It was the catalyst for saving the search engine industry from going down the tubes when people stopped buying banners.

Search advertising is cheap (”At an average of 35 cents a click, paid search undercuts the $1-per-lead average for Yellow Pages ads”)
Search revenue is slated to make $2 billion this year.
And best of all… it works for advertisers.

Link Strategies ? To Build Presence and Gain Exposure.
This is a topic that often doesn’t get dealt with as in depth as it should - probably because it is hard work. However, next to content being the #1 “Secret” to search engine marketing, link exchanging is a very close #2. This is a heady forum post at WMW, but it deserves this much attention, in my opinion.

This newsletter highlights two topics. First, we want to recap Overture’s February consolidation news. Second, we want to take a look at a new Overture policy that affects smaller web marketers and designers.