Web Marketing Glossary:
Directory

Definition:

A directory is a website that focuses on listing websites by individual topics. It is similar to a table of contents. A search engine lists pages, where a Directory, such as Yahoo or The Open Directory Project, lists websites.

Directories can be very general or can be very focused to a specific industry or group of people. Focused drectories are often an excellent way of generating traffic that is pre-qualified and highly interested in similar products or services that are offered by your web site.

Glossary of terms - Web Marketing Glossary Home Page

Algorithm

Algorithmic Search Engine

Doorway Page

Conversion Rate

Directory

Keyword Research

Keyword Phrase

Keyword Density

Link Popularity

MetaSearch Engine

PageRank

Paid Inclusion Program

Pay-per-click Search Engines

Search Engine Optimization

Search Term / Search Query

Spidering Search Engine

Spider

Submission

Unique User / Visitor

Web Marketing

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