Web Marketing Glossary:
Algorithm

Definition:

In the context of search engines, it is the mathematical programming system used to determine which web pages are displayed in search results. A search engine algorithm is made up of many individual criteria set by a specific search engine used to rank individual pages of a web site.

There are many criteria such as:

title
meta description
meta keywords
image alt tags
body text
inbound link text
domain name
heading tags
filename
phrases in bold or italics
what other sites are linking to that page
the importance of linking sites rated by the search engine

Focusing specific key phrases within the criteria rated by the search engine will increase the likelihood of ranking well for the search engine's algorithm.

Glossary of terms - Web Marketing Glossary Home Page

Algorithm

Algorithmic Search Engine

Doorway Page

Conversion Rate

Directory

Keyword Research

Keyword Phrase

Keyword Density

Link Popularity

MetaSearch Engine

PageRank

Paid Inclusion Program

Pay-per-click Search Engines

Search Engine Optimization

Search Term / Search Query

Spidering Search Engine

Spider

Submission

Unique User / Visitor

Web Marketing

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