Sage Lewis

Almost forty per cent of those that are spending more on email marketing than search, have no idea why they do so!

The fourth annual Email Marketing Industry Census, sponsored by Adestra, is based on the largest UK survey of email marketers.

The census looks at the amount and type of email marketing carried out by organisations, the way that email marketing is conducted, issues affecting the industry and the effectiveness of email compared to other digital marketing channels.

Almost 900 respondents took part in the 2010 Census, which took the form of an online survey in January and February 2010.

The research and advisory firm's annual forecast predicts companies will spend $119.6 billion on online and digital strategies, from search engine keywords to webinars, while committing $111.5 billion to print media such as newspaper and magazine ads this year.

Facebook is offering what it tells us is “thousands” of new cities in its self-serve advertising tool, meaning advertisers can more narrowly target users across the United States and around the world.

Forrester is predicting a significant uptick in internet marketing by those in the B2B space. In fact, it’s predicting spend will almost double over the next five years–going from $2.3 billion in 2009 to $4.8 billion in 2014!

B2B marketers spent $11 million on social marketing in 2009, and that number will increase to $54 million in 2014.

Eyeblaster looked at more than 200 advertisers in over 20 verticals. 72% of conversions resulted from display advertising, while 23% of the conversions were a direct result of the search channel and 5% were the result of display ads that were followed by a search.

# Bulk editing: Make mass changes to status, match type and budget settings. Adjust multiple keyword bids. Export to Excel your view of keywords, ads, ad groups and campaigns.
# Campaign transfer: One step to import your third-party campaign data.
# Keyword research: A keyword suggestion engine is included. It allows you to get URL-based keyword suggestions and export the list into Excel.
# Find, replace and search: Easily alter text in ads, keywords, ad groups and campaigns. Also, search for information in any account tab as well as specific campaigns, ad groups, or keywords in your account, etc.
# Account performance statistics: Retrieve status and statistics for your account's impressions, clicks, CTR, ad quality scores, etc.

For example, let's say you're searching for a car rental and an ad from a national chain pops up in your mobile search. Perhaps they want to funnel all calls through a single number. Now, they can do so with Click-to-Call mobile ads in AdWords.

These companies are collective spending $1.2 billion a year on paid search placement, yet 75% of these important keywords are not ranking organically inside the top 50 search results!

According to a new study from Conductor, only 25% of the Fortune 500’s combined targeted paid keywords–97,555 keywords, totaling a daily spend of $3.4M–ranked in the top 50 natural search results.

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Google CEO Eric Schmidt hinted in July that display advertising would probably be the next of his company’s businesses to generate $1 billion in sales. Analysts say 2010 is the year he’ll deliver on that prediction.

Display ads are likely to contribute a little more than $1 billion, or about 4% of Google’s (GOOG) total sales this year—an increase of as much 40% over last year—say analysts,

Some notable indicators from the survey that substantiate this bullish POV:

* 81% of Brand Execs expect an increase in digital projects for 2010
* 50% will be shifting funds from traditional to digital media
* 78% of global participants believe the current economy will actually spawn more funds allocated to Digital

Andy Beal Reports:
According to its 7th annual survey, Alterian suggests that 66% of marketers plan to invest in social media over the next 12 months, but only 36% plan to monitor and analyze the success–or failure–of their efforts.

when you look at the breakdown, 40% of the 1,000 marketers surveyed plan to steal 20% or more of their traditional direct marketing budget to feed their new found social media marketing habit.

Google dominates Retail with 82.7% spend, but is not as powerful in Finance, with *just* 60.1% spend. Yahoo! is stronger in Finance at 35.2%. Bing's strengths are Travel and Autos at 6.8% and 6.5% share respectively. In fact, Bing's growth in the Travel sector was a whopping 80% over last year.

On Google AdWords Help Forum, AdWordsPro says:

On the other hand, to give you a point of reference to shoot for, an average CTR is probably in the neighborhood of 2% – meaning that for every 100 impressions, you would have received 2 clicks. I personally don’t think that a CTR statistic is particularly meaningful or even valid until about 1000 impressions have been received, however.

Delaying your first-dial response time from 5 to just 30 minutes decreases your chances of qualifying the lead by 21 times!

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