Sage Lewis' Advanced Paid Search Tactics Presentation Notes.
Companies Spend More on Email Than PPC; 39% Have No Clue of ROI
Almost forty per cent of those that are spending more on email marketing than search, have no idea why they do so!
The fourth annual Email Marketing Industry Census, sponsored by Adestra, is based on the largest UK survey of email marketers.
The census looks at the amount and type of email marketing carried out by organisations, the way that email marketing is conducted, issues affecting the industry and the effectiveness of email compared to other digital marketing channels.
respondents took part in the 2010 Census, which took the form of an online
survey in January and February 2010.
Outsell forecasts that online spending will overtake print in 2010 - Search Marketing News Blog - Search Engine Watch (SEW)
The research and advisory firm's annual forecast predicts companies will spend $119.6 billion on online and digital strategies, from search engine keywords to webinars, while committing $111.5 billion to print media such as newspaper and magazine ads this year.
The research and advisory firm's annual
forecast predicts companies will spend $119.6 billion on online and digital
strategies, from search engine keywords to webinars, while committing $111.5
billion to print media such as newspaper and magazine ads this year.
Facebook Increases Local Ad Targeting Capabilities and SMB’s Rejoice
Facebook is offering what it tells us is “thousands” of new cities in its self-serve advertising tool, meaning advertisers can more narrowly target users across the United States and around the world.
B2B Online marketing spend to double in next 5 years.
Display Makes Searchers Buy Faster
Eyeblaster looked at more than 200 advertisers in over 20 verticals. 72% of conversions resulted from display advertising, while 23% of the conversions were a direct result of the search channel and 5% were the result of display ads that were followed by a search.
Yahoo! Launches Paid Search Desktop Tool - Search Marketing News Blog - Search Engine Watch (SEW)
# Bulk editing: Make mass changes
to status, match type and budget settings. Adjust multiple keyword bids. Export
to Excel your view of keywords, ads, ad groups and campaigns.
# Campaign transfer: One step to import your third-party campaign data.
# Keyword research: A keyword suggestion engine is included. It allows you to get URL-based keyword suggestions and export the list into Excel.
# Find, replace and search: Easily alter text in ads, keywords, ad groups and campaigns. Also, search for information in any account tab as well as specific campaigns, ad groups, or keywords in your account, etc.
# Account performance statistics: Retrieve status and statistics for your account's impressions, clicks, CTR, ad quality scores, etc.
AdWords Extends Mobile Click-to-Call to National Advertisers - Search Marketing News Blog - Search Engine Watch (SEW)
For example, let's say you're searching for a car rental and an ad from a national chain pops up in your mobile search. Perhaps they want to funnel all calls through a single number. Now, they can do so with Click-to-Call mobile ads in AdWords.
Fortune 500 Spending $1.2 Billion on Paid Search, Because They Can’t Rank Naturally!
These companies are collective spending $1.2 billion a year on paid search placement, yet 75% of these important keywords are not ranking organically inside the top 50 search results!
According to a new study from
Conductor, only 25% of the Fortune 500’s
combined targeted paid keywords–97,555 keywords, totaling a daily spend of
$3.4M–ranked in the top 50 natural search results.
Google Gives SMB Market Something to Look Forward To
For a flat fee of $25 a month, You can add a bright yellow tag to your maps listing in Google. Photo form Marketing Pilgrim.
How to Make Money on Foursquare.
Google Display Ad Business Poised for $1 B in 2010
Google CEO Eric Schmidt hinted in
July that display advertising would probably be the next of his company’s
businesses to generate $1 billion in sales. Analysts say 2010 is the year he’ll
deliver on that prediction.
Display ads are likely to contribute a little more than $1 billion, or about 4% of Google’s (GOOG) total sales this year—an increase of as much 40% over last year—say analysts,
Digital Marketing Outlook - Society of Digital Agencies
Some notable indicators from the
survey that substantiate this bullish POV:
* 81% of Brand Execs expect an increase in digital projects for 2010
* 50% will be shifting funds from traditional to digital media
* 78% of global participants believe the current economy will actually spawn more funds allocated to Digital
84% of Marketers to Shift Portion of Direct Marketing Budgets to Social Media
Andy Beal Reports:
According to its 7th annual survey, Alterian suggests that 66% of marketers plan to invest in social media over the next 12 months, but only 36% plan to monitor and analyze the success–or failure–of their efforts.
when you look at the breakdown, 40% of the 1,000 marketers surveyed plan to steal 20% or more of their traditional direct marketing budget to feed their new found social media marketing habit.Retail Boosts Search Spend in Efficient Frontier's Q4 2009 Report - Search Marketing News Blog - Search Engine Watch (SEW)
Google dominates Retail with 82.7% spend, but is not as powerful in Finance, with *just* 60.1% spend. Yahoo! is stronger in Finance at 35.2%. Bing's strengths are Travel and Autos at 6.8% and 6.5% share respectively. In fact, Bing's growth in the Travel sector was a whopping 80% over last year.
Google Says Average AdWords CTR at 2%
On Google AdWords Help Forum,
On the other hand, to give you a point of reference to shoot for, an average CTR is probably in the neighborhood of 2% – meaning that for every 100 impressions, you would have received 2 clicks. I personally don’t think that a CTR statistic is particularly meaningful or even valid until about 1000 impressions have been received, however.
Kiss Your Phone Leads Goodbye - Search Marketing News Blog - Search Engine Watch (SEW)
Tim Ash on Search Engine Watch reports:
Delaying your first-dial response time from 5 to just 30 minutes decreases your chances of qualifying the lead by 21 times!
Google Professionals Search
Find a Google certified professional or company to help you manage your AdWords campaign. Fill in your budget below to see a selection of professionals who are happy to support campaigns around your budget size.