Paid Search Cost Comparison from SageRock.com Web Marketing

See the average paid search costs in your industry.

The SageRock Paid Search Cost Comparison shows you monthly keyword prices to analyze your specific market and help you make paid search marketing decisions. Our cost comparison includes data from over 1500 of the most popular keywords spread out over thirteen industry-standard categories. The prices are an average taken from the top five positions in major search engines.

Paid Search Cost Comparison - Industry Trends and Averages

Automotive

Construction

Financial

Healthcare

Industrial

Insurance

Internet

Legal

Realty

Retail

Sports

Telecomm

Travel

November '05

December '05

January '06

February '06

September '06

October '06

November '06

December '06

$.67
$.60
$.79
$.73

$.73
$.57
$.71
$.41

$.38
$.39
$.39
$.40

$.53
$.41
$.49
$.36

$3.63
$3.40
$3.75
$3.11

$3.41
$2.55
$3.13
$3.32

$1.02
$.92
$.83
$.91

$.85
$.79
$1.05
$.76

$.94
$.93
$.84
$1.02

$.94
$.88
$1.05
$.62

$2.61
$2.69
$2.60
$2.46

$2.82
$2.13
$3.02
$1.87

$2.02
$1.97
$1.99
$1.98

$1.66
$1.44
$1.94
$1.18

$3.67
$3.10
$2.53
$2.50

$2.46
$2.38
$2.69
$3.05

$1.03
$1.21
$.87
$1.01

$1.07
$1.07
$1.14
$.88

$.87
$.79
$.74
$.80

$.79
$.67
$.93
$.63

$.35
$.32
$.30
$.34

$.32
$.41
$.39
$.27

$1.67
$1.67
$1.75
$1.80

$1.62
$1.41
$1.47
$.78

$1.06
$1.01
$.92
$.85

$.89
$.74
$.79
$.61

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