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Friday, August 26, 2005

Ohio is for Lovers

I'm continuing with our top Ohio key phrase research project started here:
Ohio Web Marketing: Ohio Top Key Phrases - Part 1 - Ohio Web Marketing Blog

Look at the the #1 most searched phrase: Ohio is for Lovers.

It gets more searches than any other phrase for Ohio, according to Wordtracker. Additionally, it's not super competitive. It has 25,100 competing pages in Google with that exact phrase. Compare that with "Ohio lottery" with 103,000 competing pages. But "Ohio lottery" also has less than half the traffic. These aren't great apples to apples comparisons here. But what I want you to see is that often there are phrases which actually get more traffic but are less comopetitive. If you have the option for choosing either phrase, you obviously want to pick the one with more traffic but less competitors.

(Sage :: Ohio is for Lovers)