Why?

I am 40 years old. But often I feel like I’m a rebellious teenager.

“Loose canon” is an adjective that is not an uncommon descriptor I hear of myself.

There are pros and cons to being this kind of person.

The major cons are that I believe I’m virtually unhirable. I’ve never been hired for a job other than restaurant work. This is a fact that actually terrifies me in the middle of the night. If something were to go wrong and I lost all my entrepreneurial skill, I truly think I might have to go back to the hotel food service business.

But the pros are that I believe I am outside of the rules of most of society. I often feel like Neo in the Matrix.

Spoon boy: Do not try and bend the spoon. That’s impossible. Instead… only try to realize the truth.

Neo: What truth?

Spoon boy: There is no spoon.

Neo: There is no spoon?

Spoon boy: Then you’ll see, that it is not the spoon that bends, it is only yourself.

That’s how I live my life. “There is no spoon.” The rules of society are all optional in my mind.

Today I’m writing this post from Assateague Island State Park. The only way you can stay on this island is by camping. If you have to stay in a hotel you can’t stay here. But this is the benefit:

That’s the pony that came into our campsite this morning. There were actually 6 ponies that came through. There are 120 wild ponies on the island that do pretty much whatever they want.

I can hear the surf of the Atlantic ocean on the other side of a protected sand dune about 200 feet away.

I bring this all up because Chris Brogan just wrote the post: Pattern Break. Chris is a highly regarded thinker in the digital media landscape.

It’s not surprising he would write an article like this. There is endless change in digital media. The leaders in this industry question everything. How can you not? Can you imagine still doing search engine optimization like we did in 1999? Can you imagine just blindly marketing your company on MySpace because it was the thing to do in 2005?

Everything today has to be followed with the question: Why?

  • Why do you do it that way?
  • Why do you use that tool?
  • Why do you sell the products you sell?
  • Why do you have an office?
  • Why do you live in a house or condo?
  • Why do you own your home?
  • Why do you rent your home?
  • Why do you think you need to make the amount of money you make now?
  • Why do you own all the stuff you own now? How much happiness is it all bringing you?

Everything is a question of why today. Not questioning is a bigger risk than blindly keeping on the same path you are on now.

As you go through the rest of your day today try asking why you do what you do.

  • Why do you have the job you have?
  • Why do you eat what you eat?
  • Why do you talk to the people you talk to at work?

I bet you are going to run into something that you do for no other reason than its easier than changing and doing something you would prefer to do.

Please remember this: This life is not a dress rehearsal for an upcoming life. If you get it wrong even though you had the option of doing something else you might like better you are entering into the realm of turning your life story into a tragedy. Please don’t let that happen to you.

Just ask why more often.

The question “Why?” will make your business better and your life better.

P.S. Don’t forget Friday Internet Marketing. It’s today (and every Friday) at 3:15 Eastern time. Click here to register for free. I’m going to attempt to do today’s show from the beach.

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