This is a question that I sometimes forget to address. But there are still many people (maybe you are one of them) that is suspect of the value of the various forms of search marketing.
This video aims to inspire you into trying search marketing. It also could be good to give to an executive that is on the fence about trying search marketing.
Here are the links to the resources I referred to in the video:
Most recent posts by Sage Lewis
- The Moron's Guide to Setting Up Google AdWords API - September 29th, 2014
- Sage Talks with Kevin Lockett - September 22nd, 2014
- How Starting A Business Actually Works - September 17th, 2014
- Sage Talks With Jim Kukral - September 16th, 2014
- The Tools Show Podcast - SEO Ranking Factors for 2014 - September 11th, 2014