Time and time again I see companies having Google Analytics running on their site but they have no idea what the data means or they are looking at the wrong data for their particular needs.

This fall I’m teaching a class at Akron U on Google Analytics to help out with this scenario and many others. I’ll teach you what you need to know from the ground up including:

• Proper account and profile setup
• Learn what all the metrics mean (and what they mean to you!)
• How to use your Analytics to measure success
• How to track effectiveness of your online presence
• Filtering results for more effective statistics
• Running the right reports for your situation

This will be a smaller, hands-on class, so we’ll be able to deal with your unique circumstances and help you on a highly personal level.

In addition to your coursework, students partaking in this University of Akron class on Google Analytics will get a free autographed copy of Avinash Kaushik’s Web Analytics 2.0 book!

“Analytics is vitally important, and no one explains it more elegantly, more simply, or more powerfully than Avinash Kaushik. Consider buying up all the copies of this book before your competition gets a copy.”
—Seth Godin

 

 

Google Analytics Course Details