Looking at top anything in social media based on sheer number of followers is not perfect. You can artificially inflate followers without much difficulty.
That said, I have no reason to believe the airports are doing that. Everything looks pretty organic and natural.
Looking at the social media accounts of the airports is fascinating. Being the biggest in passenger count doesn’t necessarily mean you will also be the biggest in social media. We saw that with the top 10 airport Facebook pages.
There are some cool surprises in the Twitter realm as well. Only 6 of the top 10 Twitter accounts are also in the top 10 passenger counts based on Airports Council International 2010 traffic reports.
The really cool surprise to me is Richmond International Airport Twitter. They are ranked the #74 busiest airport based on ACI numbers. But they are the #4 busiest U.S. airport Twitter account. That is extremely cool!
San Diego International Airport’s Twitter account comes in at #9. That’s actually spot on with their ACI passenger ranking in 2010. But they have the highest PeerIndex.com ranking: 59. No one else in the top 10 have a ranking in the 50’s.
San Francisco International Airport has the highest PeerIndex.com ranking of 62. They are 1 spot away from the top 1o. They currently come in at #11.
We believe web authority is established when individuals participate in meaningful exchanges of information online.
These kinds of sites are all subjective. But the more numbers you have the more conclusions you can make.
I’m only counting the The Port Authority of New York and New Jersey’s official Twitter feed with one top 10 spot. They come in at #7. However, they tweet for: JFK, EWR, LGA, SWF.
So, without any further ado, here are the top 10 U.S. Airport Twitter accounts based on Followers. I’ve also included their ACI passenger ranking, PeerIndex score, total number of tweets and how many people they are following.
|Top 10 U.S. Airport Twitter Accounts||Followers
April 12, 2012
Total Passenger Ranking by ACI
|PeerIndex.com Score||# of Tweets
April 12, 2012
April 12, 2012
|Los Angeles International Airport||12,522||3||34||1859||33|
|Logan International Airport||11,193||20||25||2867||1371|
|Richmond International Airport||10,543||74||37||6997||9947|
|Hartsfield Jackson Atlanta International Airport||7,707||1||42||2788||519|
|Kansas City International Airport||7,451||36||45||8063||3453|
|The Port Authority of New York and New Jersey||7,100||6||33||1932||715|
|Phoenix Sky Harbor International Airport||6,490||10||31||1168||1042|
|Dallas/Fort Worth International Airport||6,435||4||44||3633||427|
|San Diego International Airport||6,114||9||59||772||122|
|Baltimore-Washington International Thurgood Marshall Airport||6,086||24||21||11089||52|
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