Are you in the holiday spirit? Well, if you have a product or service to be promoted this holiday season, you better get in it fast. Hopefully, you’ve already thought about how you would like to go about your holiday promotions. It’s important to get an early start on your holiday campaigns. In fact, according to the Google Retail Blog, consumers are getting an earlier start on holiday shopping this year than ever before; this includes the researching and purchasing phase. Here’s a chart to show expected holiday purchasing. As you can see, there are many consumers to catch from now through Thanksgiving weekend.
Early planning is essential. It’s usually recommended to start planning in August or September at the latest, which will give you time for testing, expansion, and any necessary adjustments. What’s more, your paid search ads and keywords can run for a bit to improve their quality score. Ultimately, your campaign will be primed and ready to go for current holiday searches.
Some important dates to remember are…
- November 27th – Black Friday
- November 30th – Cyber Monday
Even Christmas Day is a big shopping day. However, I believe that in-store purchasing this day is more substantial than online.
If you haven’t started your holiday campaigns yet, it’s time to get on the ball.
Photo: ‘Tis the Season courtesy of bensonkua.
Most recent posts by Kate Falconer
- Google Earth Place Pages - December 11th, 2009
- Google Ad Sitelinks - November 13th, 2009
- Paid Search Site Targeting and Exclusion - September 18th, 2009
- Microsoft adCenter Placement Reports - August 21st, 2009
- Paid Search Geo-Targeting Hierarchy - July 24th, 2009
