The “Power of One” Link

The “Power of One” Link

Wahoo!  $25 Amazon gift card.  I just finished reading Sage’s post so I figured I’d respond to the process I took.

The power of one link; in most of my sales calls I talk about link building with clients and try and show them the value in links.  I wasn’t a “believer” in the “power of one” – I just made that up ;-) until Sage got a link from ShoeMoney a while back and skyrocketed SageRock up in the SERP’s for a specific keyword (which I think ShoeMoney still ranks for as well).

The contest idea was great, because it motivated me to get people to the site.  It was a bit easy I guess, because this design blog that gave me the exposure has a link that says “suggest a link.”  So, I suggested.

However, there are a couple key takeaways here about link building and why my post received that exposure:

  • I am a daily reader on creattica and contribute in the comments — involved in the community
  • When I suggested the link, I explained why I thought creattica readers would enjoy the post — good, unique content
  • The SageRock blog is well designed and creattica being mostly about design probably looked at it and decided it was “worthy” of a link — people are willing to link to it
  • My larger strategy is to rank high for “increase web traffic,” by optimizing my post, the link I received was “increase web traffic” — “show” people what to link to you with a.k.a. anchor text

This was just one link, so image if I can get a few more and even a few more… So, start participating in your space and ask for a link.  I am writing part 4 of this series and will post next Wednesday.  It talks about link building so be sure to check back.

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  1. Sage Says:
    May 10th, 2009 at 6:42 pm

    That’s a great review of what happened.

    The cool thing is that you did all the text book example stuff of link building naturally. You cared about the site you suggested your link to and you cared about the content you suggested. That made for a perfect storm of link getting.

    Keep up the great work! I can’t wait to see what you do next :)

  2. greg Says:
    May 10th, 2009 at 8:44 pm

    I’m disappointed that this post did not have screenshot from the awesome movie of the same name: Power of One

  3. Iphone Battery Says:
    June 6th, 2009 at 10:03 am

    Congratulations on your gift card Brian.. By reading your post its seems how easily we can plan and get link if we can offer good content and are active in online community. I am sure we are definitely going to try it out.

    Thanks

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